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Prepare for a Successful Funding Round

Overcome Growth Hurdles

Execute a Turnaround or Strategic Pivot

Join 1000+ Startups Thriving with the Startup Station’s Financial Guidance



You’re in the right place if you’re a startup seeking funding, aiming to scale or considering a strategic pivot.


What We Do

Fundraising

We specialize in financial modeling and valuation for early-stage startups across various industries. Our expertise shines when we model ventures with minimal or no prior financial history.

Strategic Fractional CFO

We create and execute new financial roadmaps for companies that have recently secured funding and are poised for growth, as well as those contending with challenges related to growth and profitability.


Our team of experts is ready to assist you in crafting a financial plan that aligns every aspect of your business with your company’s strategy and goals.

We also perform comprehensive strategic financial assessments to identify and address any weaknesses in a company’s financial framework.

Actionable approach

Our approach goes beyond creating complex financial models, utilizing complicated formulas and calculating meaningful KPIs. We also provide you with a practical, actionable roadmap for achieving growth. We make it easy for you to understand how various finance components work together and interface with and impact other business functions. Equipped with these tools and insights, you can run your company with greater efficiency.

Strategic thinking

We’re not your typical CFOs. We are strategic thinkers and skilled problem solvers. We are experts in creating a new plan of action when faced with uncertainty, whether it’s no previous financial history, rapid or stagnant growth, low profitability, cash flow issues, turnaround requirements or the need for a pivot.

Unmatched experience

Over the past decade, we’ve collaborated with a large number of early-stage startups in a wide range of sectors. We have honed our proprietary, industry-agnostic method for modeling startups, even when historical data is absent.

Our financial models serve as powerful business intelligence tools that:
  • Illustrate the interconnectedness of all facets of your business model and ensure their alignment with your strategy

  • Provide clear insights into how strategic decisions translate into financial outcomes

  • Simplify the process of identifying which parts of your strategy are working and which are not

  • Empower you to make informed decisions about how to drive your company forward by isolating the financial ramifications of various strategic choices

How We Can Help

Fundraising

When you’re fundraising or conducting research to secure funding for your pre-seed, seed or Series A round, you need an effective communication tool that clearly explains to investors your vision, the compelling reasons for them to invest in your venture and why your desired valuation is justified.

Our solution lies in an expertly constructed financial model that links your strategic decisions to financial results, calculates critical metrics and supports your valuation.

Strategic Fractional CFO

If you’ve recently secured funding or need to scale, or if you’re encountering challenges such as stagnant growth or cash flow issues, you need a new approach and can’t rely on past financial data for forecasting.

Our distinctive approach to business analysis and modeling empowers us to assess the financial consequences of specific strategic decisions. With these insights, we can pinpoint areas in your company’s strategy that may be misaligned or require a fresh direction, along with the essential metrics to track progress.


Our Proven Record

  • We’ve helped more 1,000 early-stage startups secure funding more quickly

  • Our clients have successfully secured more than $50 million in funding

  • We have extensive experience spanning more than 15 diverse industries

  • We’ve provided expert guidance to more than 150 entrepreneurs around the world

  • With a team with both computer science and MBA degrees, we speak the language of both technical specifications and business acumen; this proficiency enables us to facilitate seamless collaboration and bridge the gap for your venture



See What Others Are Saying About Us

“Victoria truly helped “break me in” as a CEO and startup founder. With her guidance …

“Victoria is one of the smartest, and most talented financial analysts out there …

“Victoria and The Startup Station Team were absolute game-changers for Ovaterra …

“Victoria, we raised $1.4M! It’s finally public. I just wanted to say thank you again …

Questions?

Book a 30-minute free consultation.
As a bonus, we will send you a financial health checklist at no cost.

Community

Connect with us on social media to discover how to leverage data to build your business case with investors and support its later execution. We regularly share useful startup resources and industry, and lead interesting discussions in forums

If you’re just starting out, explore our free resources covering the following topics:

  • Startup valuation, financial modeling and the fundraising process

  • Insights and advice on financial modeling for different business scenarios

  • Strategic financial guidance

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5 FAQs about The Startup Station

What is The Startup Station?

The Startup Station specializes in guiding founders of startup companies and small businesses during their early stages of development. Our expertise lies in helping them impress investors by equipping them with comprehensive business plans and robust financial projections. These valuable resources empower them to effectively communicate their story and substantiate their company’s valuation, spanning from pre-seed to Series B funding rounds. We offer a platform designed for the unique needs of early-stage businesses that provides CFO advisory services and financial education. We also extend our support beyond funding, ensuring that businesses are well-prepared for scaling and capable of addressing challenges related to growth, profitability and strategic pivots.

Does The Startup Station only assist early-stage startups?

No, we offer CFO services for late-stage startups and small businesses as well.

How can The Startup Station help my company?

The Startup Station can help any startup in the pre-seed, seed, Series A or Series B stages, both during the fundraising process and post-funding as well as during cash flow or growth challenges.

We can help with:

Financial modeling and valuation

Detailed financial models analyzing and projecting financial performance. Includes forecasting income statements, balance sheets, and cash flow statements. We don’t just give you complicated tables, we explain how to use and adjust them, as well as present them to investors.

Valuation reports

Provides an in-depth analysis of the factors, methods, and assumptions used to determine the value of a business or asset.

Strategic financial reviews

Involves an in-depth analysis of a company’s financial statements, performance, and financial health. Conducted to identify areas for improvement, assess risks, and make recommendations for enhancing financial performance and strategic planning.

Strategic Fractional CFO services

These services include financial strategy development, financial planning and analysis, budgeting, cash flow management, and advising on financial decisions.

Why should I choose The Startup Station?

We’ve helped more 1,000 early-stage startups secure funding more quickly, leading to successful funding rounds for our clients totaling more than $50 million. Our expert guidance has reached over 150 entrepreneurs globally, spanning across 15 diverse industries.

How do I contact The Startup Station?

Schedule a free 30-minute discovery call with our team of experts. During this session, we’ll evaluate your specific requirements and determine the most effective ways we can assist you. You can easily schedule it by following the link provided in our profile.