The go to market strategy is one of the weakest points in most startup pitches. Even when it's present, most founders don't model it, making any revenue projections they produce unverifiable, because their growth assumptions are disjointed from their marketing activities.
One of most common marketing strategies is a digital marketing strategy.
Please watch our Youtube video for a detailed walk-through on how to model this strategy as well as (and very importantly) formulate assumptions. The same approach is applicable to any budget-based strategy, such as content marketing, social media, etc.
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