The go to market strategy is one of the weakest points in most startup pitches. Even when it's present, most founders don't model it, making any revenue projections they produce unverifiable, because their growth assumptions are disjointed from their marketing activities.
One of most common marketing strategies is an influencers marketing strategy. The same approach is applicable to any strategy based on reaching a certain audience (followers, listeners, viewers, attendees, etc.) and where you have to model discrete outreach points such as:
- # Posts for Influencers
- # Podcast appearances
- # TV appearances, etc.
Please watch our Youtube video for a detailed walk-through on how to model this strategy as well as (and very importantly) formulate assumptions even for a pre-revenue startup.
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