Modeling a go to market strategy is very challenging for pre-revenue startups because of the lack of data. And yet setting your financial goals and determining the appropriate metrics are key to understanding if your strategy is working or not when you begin executing. They are also key to making sure your revenue goals are realistic and not disjointed from your marketing activities.
One of most common marketing strategies is a social media strategy.
Please watch our Youtube video for a detailed walk-through on how to model this strategy as well as (and very importantly) formulate assumptions even for a pre-revenue startup. The same approach is applicable to any budget-based strategy, such as content marketing, digital marketing, etc.
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