Podcasts have become extremely important as a way to establish executives as thought leaders and raise brand awareness. It is another example of a marketing strategy which is modeled based on the size of the audience reached as opposed to the budget spent.

Please watch our Youtube video for a detailed walk-through on how to model this strategy as well as (and very importantly) how to formulate assumptions even for a pre-revenue startup.

Want to learn more? Sign up for our FREE MASTERCLASS "Build Credible Financials for Your Early-Stage Venture" to learn our unique framework for modeling early-stage ventures applicable to any product, software, and service startup!