All brands want to benefit from the word-of-mouth effect which decreases user acquisition costs and also increases organic growth. But how exactly do you model it, especially for a pre-revenue startup?

Please watch our Youtube video for a detailed walk-through on how to model the word-of-mouth effect for a digital marketing strategy as well as (and very importantly) how to formulate assumptions.

Want to learn more? Sign up for our FREE MASTERCLASS "Build Credible Financials for Your Early-Stage Venture" to learn our unique framework for modeling early-stage ventures applicable to any product, software, and service startup!