The subscription model is extremely popular these days because it implies recurring revenues and more cash flow predictability.
It also often has a freemium component to allow users or customers to try a product at first for free.
However, it is not always straightforward how to model it properly, especially when the subscription term is not one month!
Please watch our Youtube video for a detailed walk-through on how to model revenues from 3M subscriptions with a 1M free trial as well as (and very importantly) how to formulate assumptions even for a pre-revenue startup.
Check out our old post for how to model 1M subscriptions!
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