Many startups use a top-down financial modeling approach when creating pro-forma projections. While this approach is perfectly fine for later stage companies with several years of financial history, it is not appropriate for early-stage startups.
In this Youtube video we discuss the pitfalls of this approach, why it does not produce the results that you want, and why it can actually hurt you in the fundraising process.
Want to learn more? Sign up for our FREE MASTERCLASS "Build Credible Financials for Your Early-Stage Venture" to learn our unique framework for modeling early-stage ventures applicable to any product, software, and service startup!