Even when you have a SaaS business, some of your revenues may not be recurring. For example, if you have maintenance fees or on-boarding fees, such fees will only occur sometimes. How do you then model them? Please watch our Youtube video for a detailed walk-through explaining how to model...

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Contribution analysis is a very important part of any financial analysis. It tells you which revenue streams are more/less important when it comes to volume, level of sales, profitability, growth, and other metrics. Please watch our Youtube video for a detailed walk-through explaining how to...

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Average recurring revenue is one of the key metrics for every subscription/SaaS business. If you are not sure how to calculate, read on! Please watch our Youtube video for a detailed walk-through explaining how to calculate average recurring revenue for a SaaS business with one-month...

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If your startup makes money by selling services on your platform (perhaps a marketplace), you've come to the right place. Please watch our Youtube video for a detailed walk-through explaining how to model sales, even if you are pre-revenue, as well as how to formulate assumptions. Want to learn...

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Some costs vary by volume or usage. Example: AWS costs or manufacturing costs. Also sometimes you set your prices by the company size, or the number of employees. Please watch our Youtube video for a detailed walk-through explaining how to calculate such costs (which can be applied to prices...

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"What is your customer acquisition cost" is the most frequent question asked by investors to startups. And a very difficult one to answer, especially if you are pre-revenue and have not yet acquired any customers. Please watch our Youtube video and find out how you can credibly estimate this...

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If you are selling through partnerships or to enterprises, you are mostly likely using salespeople to generate revenue. Do you know how to estimate those sales, especially if you are pre-revenue? Please watch our Youtube video for a detailed walk-through explaining how to model BTB sales as well...

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All brands want to benefit from the multiplier effect when one user refers one or more new users. But how exactly do you model it, especially for a pre-revenue startup? Please watch our Youtube video for a detailed walk-through on how to model the user virality effect as well as (and very...

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All brands want to benefit from the word-of-mouth effect which decreases user acquisition costs and also increases organic growth. But how exactly do you model it, especially for a pre-revenue startup? Please watch our Youtube video for a detailed walk-through on how to model the word-of-mouth...

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Podcasts have become extremely important as a way to establish executives as thought leaders and raise brand awareness. It is another example of a marketing strategy which is modeled based on the size of the audience reached as opposed to the budget spent. Please watch our Youtube video for a...

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