Too many models are ineffective reporting tools that are used only for variance (reconciliation) analysis, without identifying the reason for over or underperformance. Pointing out that you did not meet or did meet your goals is not helpful because you would not know why and what you need to...

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You must have heard many times from investors and other founders that financials don’t matter for early-stage ventures. That product, team, and traction matter more. But have you asked yourself why? Is it only because any pro-forma projections you build are bound to change? Could there be another...

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Estimating pre-revenue demand is a mystery to many founders. How can you estimate the cost of customer acquisition or how long it will take to convert them if you have no data? What is the point of doing it if it’s almost certain that any projections you make will change? In this Youtube video...

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While there are an infinite number of technologies out there, there are only so many ways in which you can make money using those technologies or services. In this Youtube video we discuss eight business models for software and service startups with 2-3 examples for each. Any business can be...

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Valuing pre-revenue startups is a mystery for many founders because it is not very clear what exactly we are valuing, without any financial data or a product on the market. With this in mind, many founders consider their valuation to be a wild guess or a clever number crunching manipulation to...

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Many startups use a top-down financial modeling approach when creating pro-forma projections. While this approach is perfectly fine for later stage companies with several years of financial history, it is not appropriate for early-stage startups. In this Youtube video we discuss the pitfalls of...

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The Startup Station’s unique framework for modeling early-stage ventures is founded on the bottom-up approach, which allows us to credibly convert your strategy to a financial plan. In this Youtube video, we discuss the advantages of this approach, why it works so well for early-stage ventures,...

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How do you know if your financial model is good, if it portrays a business which is financially feasible and if your financials look realistic. Key to figuring it out is performing financial analysis. Please watch our YouTube Video and learn how to spot red flags in your financial model when it...

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How do you know if your financial model is good, if it portrays a business which is financially feasible and if your financials look realistic. Key to figuring it out is performing financial analysis. Please watch our YouTube Video and learn how to spot red flags in your financial model when it...

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Key to any good financial modeling is flexibility as well as identifying interdependencies, especially when it comes to monetization, or revenue launch. Those conditions are generally based on time, user metric, or a financial data point (individual or cumulative). Please watch our Youtube video...

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