The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Pros and Cons of Raising Money Via An ICO

Cryptocurrencies, or new investment vehicles of startups using blockchain technology, have gotten a lot of publicity recently, especially with the rise and fall of Bitcoin, the first cryptocurrency. Just in 2018, $21.5B was raised via ICOs, or Initial Coin Offerings. If you want to learn what an...

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Should You Raise The Same Amount Of Money As Your Comparables?

Many startup founders wonder whether they can use the funding needs of a comparable company as a guide to see how much money their company should raise. It seems like a good idea, but it is NOT! While comparables are very important and help you determine the exit, or the terminal, value of your...

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How To Evaluate Accelerators?

An accelerator is a school that helps entrepreneurs get their venture to the next stage. Most importantly, accelerators prepare founders for the Demo day where they can raise their next round of financing. These schools are most useful for founders with little startup experience or for foreign...

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Intro To Startup Financing

Do you have an amazing startup idea, but not sure how to fund it? Have you heard about equity and convertible debt, but completely confused how they work and which one is a better fit? In this article and the corresponding video, we introduce you to three main financing vehicles. Equity Equity...

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Cash vs. Income - Do You Know the Difference?

One of the most confusing concepts to understand for entrepreneurs with no finance background is the difference between cash and income. In this article we discuss the three reasons that drive the discrepancy. Reason #1: Non-Cash Expenses on the Income Statement The income statement is a...

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What Drives Startup Valuations?

There is a lot of confusion around what startup valuations are really based on. To start off, let’s understand what they ARE NOT based on: Numbers taken from the sky, or unjustified projections Wishful thinking Desired percent of equity that you “think” you should give away To drive the...

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What Do Investors Look For?

Investors don’t invest in products. They invest in businesses and, specifically, those businesses that have the potential of making them the most money. Some investors may have additional objectives such as to support women-founders or to invest in green technologies, but they are still primarily...

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You Have An Idea, Now What?

You have an idea. You are excited. You can’t wait to start. But before you pour all your energy, time, and money into it, you first must evaluate its viability. More specifically, are you really solving a problem that needs be solved, and is your solution actually better than others that already...

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The Impact of Valuation on Your Equity Stake

Many startup founders don’t fully understand why it is important to have a company valuation, especially at an early stage. We demonstrate how a company valuation affects the amount of control you, as a founder, are going to have and how much money you end up making in case of an exit with a help...

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Five Reasons Why A Startup Needs A Financial Model

“Why create financial projections when it is all a guess?” That is a question I hear all too often. Many entrepreneurs and small business owners have trouble making estimates and reducing the uncertainty in which they operate to a limited set of variables within a structured model. Their mistake...

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