The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Financial Modeling Tip: How to Model Social Media Strategy

Modeling a go to market strategy is very challenging for pre-revenue startups because of the lack of data. And yet setting your financial goals and determining the appropriate metrics are key to understanding if your strategy is working or not when you begin executing. They are also key to making...

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Financial Modeling Tip: How to Model 1M Subscriptions with 1M Free Trial

The subscription model is extremely popular these days because it implies recurring revenues and more cash flow predictability. It also often has a freemium component to allow users or customers to try a product at first for free. However, it is not always straightforward how to model it...

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Financial Modeling Tip: How to Calculate an Average Purchase Price

Many companies offer several products or services to their customers. When you don't have a lot of demand data, how do you estimate the average purchase amount any given customer would spend? You typically have two choices: Project demand for each product Project how many customers you...

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Financial Modeling Tip: How to Model Influencers Marketing Strategy

The go to market strategy is one of the weakest points in most startup pitches. Even when it's present, most founders don't model it, making any revenue projections they produce unverifiable, because their growth assumptions are disjointed from their marketing activities. One of most common...

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Financial Modeling Tip: How to Model Digital Marketing Strategy

The go to market strategy is one of the weakest points in most startup pitches. Even when it's present, most founders don't model it, making any revenue projections they produce unverifiable, because their growth assumptions are disjointed from their marketing activities. One of most common...

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Can and Should You Bootstrap Everything?

If you are an entrepreneur, you pride yourself on having the “can do attitude”, on being self-reliant, and incredibly resourceful. In essence, it means you can do a lot with very little and hack your way through everything. But is it really true? Can you *really* hack your way through...

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Top Five Challenges Female Founders Face and How to Overcome Them

In its recent report, S&P Global analyzed earnings and share price data of U.S. -based companies between 2002 and May 2019, following 5,825 new executive appointments for roles of CEO and CFO. About 10% of those appointments were women. The data showed that: In the two years following a...

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How to Look For Angel Investors If You Are a Female Founder

When I meet first-time entrepreneurs, almost every initial conversation eventually turns to “How and where do I look for angel investors”? This process is especially arduous for female founders. In 2018, Fortune magazine reported that only 2.2 percent of all venture capital funding in the U.S....

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Is Crowdfunding For You?

Crowdfunding has become a very popular way to raise money among startups. In 2017, 17.2B was raised via crowdfunding campaigns in the U.S. alone. Business.org lists best crowdfunding sites with detailed comparative statistics and is a great resource for beginners. In this article and...

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Key Considerations in Modeling Early-Stage Ventures

The Startup Station was created to help you model ventures with no financial history. In this article and corresponding video, we discuss our approach in more detail. Why is it so hard to create assumptions for early-stage ventures? Modeling an early-stage venture is especially hard because...

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