The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Financial Modeling Tip: How to Make Investors Take Your Financials Seriously

You must have heard many times from investors and other founders that financials don’t matter for early-stage ventures. That product, team, and traction matter more. But have you asked yourself why? Is it only because any pro-forma projections you build are bound to change? Could there be another...

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Financial Modeling Tip: How to Estimate Pre-Revenue Demand

Estimating pre-revenue demand is a mystery to many founders. How can you estimate the cost of customer acquisition or how long it will take to convert them if you have no data? What is the point of doing it if it’s almost certain that any projections you make will change? In this Youtube video...

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Financial Modeling Tip: Business Models for Tech Companies

While there are an infinite number of technologies out there, there are only so many ways in which you can make money using those technologies or services. In this Youtube video we discuss eight business models for software and service startups with 2-3 examples for each. Any business can be...

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Financial Modeling Tip: How To Value Pre-Revenue Startups

Valuing pre-revenue startups is a mystery for many founders because it is not very clear what exactly we are valuing, without any financial data or a product on the market. With this in mind, many founders consider their valuation to be a wild guess or a clever number crunching manipulation to...

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Financial Modeling Tip: Pitfalls of Top-Down Financial Modeling Approach

Many startups use a top-down financial modeling approach when creating pro-forma projections. While this approach is perfectly fine for later stage companies with several years of financial history, it is not appropriate for early-stage startups. In this Youtube video we discuss the pitfalls of...

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Financial Modeling Tip: Advantages of Bottom-Up Financial Modeling Approach

The Startup Station’s unique framework for modeling early-stage ventures is founded on the bottom-up approach, which allows us to credibly convert your strategy to a financial plan. In this Youtube video, we discuss the advantages of this approach, why it works so well for early-stage ventures,...

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Financial Modeling Tip: Red Flags - Unit Economics, Growth, KPIs

How do you know if your financial model is good, if it portrays a business which is financially feasible and if your financials look realistic. Key to figuring it out is performing financial analysis. Please watch our YouTube Video and learn how to spot red flags in your financial model when it...

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Financial Modeling Tip: Red Flags - Profit, Funding Needs, Valuation

How do you know if your financial model is good, if it portrays a business which is financially feasible and if your financials look realistic. Key to figuring it out is performing financial analysis. Please watch our YouTube Video and learn how to spot red flags in your financial model when it...

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Financial Modeling Tip: How to Model Revenue Launch Triggers

Key to any good financial modeling is flexibility as well as identifying interdependencies, especially when it comes to monetization, or revenue launch. Those conditions are generally based on time, user metric, or a financial data point (individual or cumulative). Please watch our Youtube video...

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Financial Modeling Tip: How to Create Enterprise Pricing Strategy

Enterprise (BTB) clients are key for many startups because of the average recurring revenue per customer. Please watch our Youtube video to learn how to correctly formulate pricing strategy for enterprises with different usage levels and how to estimate how much money you would be making from...

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