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Financial Modeling for Product Startups
Introduction
Introduction (3:33)
Course materials
The purposes of a financial model and challenges in modeling product startups (10:39)
Financial modeling basics
Modeling fundamentals - price and quantity (15:12)
Business model analysis roadmap (8:23)
The framework for creating credible financial model assumptions (2:57)
Inventory, Variable and Fixed costs
Fixed costs (10:39)
Variable costs - COGS and Inventory (31:16)
Variable costs - Warehouse costs (8:06)
Distribution channels
Overview of eight distribution channels (5:30)
Revenue assumptions - All channels (19:53)
E-commerce (13:42)
Brick & Mortar and Events (13:10)
Sales reps (9:36)
Distributors and Big Box Retailers (5:55)
Joint ventures (7:35)
Summary and next steps
Summary and next steps (12:45)
The purposes of a financial model and challenges in modeling product startups
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