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Product Startup Case Study, Model Included
Introduction
Introduction (1:24)
Course materials
The structure of a financial model (1:52)
Revenue streams overview, Pricing strategy and Marketing strategy overview
Revenue streams overview, marketing strategy overview and pricing strategy assumptions (12:20)
Online and Events distribution channels
Online marketing strategy assumptions (4:52)
Modeling Online marketing strategy (4:59)
Calculating Online and Events revenues (5:02)
Sales Reps and Wholesale distribution channels, Other Revenue Assumptions
Calculating Sales Reps revenues (3:19)
Wholesale marketing strategy (7:17)
Calculating Wholesale revenue (5:05)
Other revenue assumptions (1:25)
Variable and fixed costs
Variable costs (6:09)
Fixed costs (13:59)
Fixed assets and working capital
Fixed assets (5:49)
Working capital (6:24)
Valuation, Financial Summary and Break-Even
Free cash flow, Funding needs, Valuation, Constructing Financial Statements (7:29)
Financial summary (7:48)
Break-even analysis and lifetime value (4:25)
Conclusion
Conclusion (0:52)
Course materials
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