Accounting and Financial Analysis

Accounting and financial analysis for early-stage software, service, and product startups.

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Whether you are bootstrapping or using money from angels and VCs, you need to be able to answer the following questions:

How much money can I spend? How are my costs changing and why?

How much cash will my company generate? Do I have enough cash to cover all my business needs? Understanding how cash is used is critical to avoiding liquidity issues and bankruptcy.

Will I need additional funding? If so, when and how much? How much runway do I have left?

Do my profits grow proportionately to sales? If not, why? This is a very common problem for companies. Not being able to translate sales into profits indicates operational inefficiencies.

What drivers is my business most sensitive to? In order to scale your business fast, you need to know which levers you need to press.

And finally, you need to be able to competently and confidently talk to your investors and finance team. To do that, you need to understand the accounting terminology they use. You will learn all of this in more in our course “Financial Statements and Analysis For Early-Stage Startups”.

This course is part of our Flagship Finance 5-Course Series “Impress Investors with Robust Financials and Credibly Value Your Company”. You will receive $125 off if you register for all five courses. Learn more details HERE.

This course is specifically designed for founders of early-stage startups. No prior finance knowledge is required. We explain everything from scratch.

You will learn about:

The purpose of a financial model

  • Why you need it even pre-revenue and how it can help you run your business

Financial statements

  • Why they are important, how to put them together, how they interact with each other

Key accounting concept

  • Difference between cash and income
  • Different types of costs
  • Working capital: how it’s different from operating cash flow and expenses and why it can cause liquidity issues, if overlooked

The basics of financial analysis: break-even analysis and different KPIs which you can use to evaluate if your plan is a good one and if your business is profitable

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This course offers:

  • LIFETIME ACCESS to 2 hours of easy-to-understand MBA-level finance lectures;
  • LIFETIME ACCESS to 120+ practice questions;
  • AVAILABLE FOR DOWNLOAD IMMEDIATELY: All PowerPoint and Excel materials.

Curriculum for Course # 1: Financial Statements and Analysis For Early-Stage Startups.

  • The purpose of a financial model for a startup;
  • Overview of four financial statements;
  • The structure of an Income Statement: Revenues and Costs - Variable, Fixed, Non-Cash, and Financing;
  • Break-even analysis;
  • The structure of a Balance Sheet: Assets and Liabilities;
  • Properly, Plant & Equipment;
  • Working Capital: Accounts Receivable and Accounts Payable;
    • Note: Inventory, LIFO/FIFO methods of recording Inventory and COGS are covered as part of Course # 2 - Products for early-stage product startups. Inventory is not present for software and service startups.
  • The structure of a Cash Flow Statement: Cash Flow from Operations, Cash Flow from Investing, and Cash Flow from Financing; and.
  • Key performance indicators: margins, return metrics, operating leverage, and cash conversion cycle.
    • Note that we will cover indicators specific to each of the 16 business models in the financial modeling courses.

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Over 1000 founders have already taken our course and love it. Read their testimonials using the button below.

Read the Testimonials HERE

Your Instructor

Victoria Yampolsky, CFA
Victoria Yampolsky, CFA

Victoria Yampolsky, CFA, is a serial entrepreneur and an experienced business & finance executive with extensive startup experience. She is the President and Founder of The Startup Station, an education and consulting company specializing in modeling and valuing early-stage ventures.

The Startup Station helps startups articulate their business case to investors from the financial point of view. We create a detailed strategic roadmap, a robust financial plan and a resulting valuation that outline business logic, drivers, financial goals, and key metrics for their company. The Startup Station has worked with over 100 startups across 15+ industries ranging from manufacturing to technology, consumer electronics, medical devices to fashion, media & entertainment, and has helped founders raise over $50M in startup capital.

Victoria has also developed a comprehensive seven-course finance curriculum geared to entrepreneurs of early-stage ventures with little to no knowledge of finance. To-date more than 1,000 founders have completed the courses and learned the basics of accounting, financial modeling, valuation, and startup financing.

Victoria is a speaker and an advisor to multiple startups as well as a founder of several ventures in media and entertainment. Previously, Victoria worked for Deutsche Bank and was a technology consultant with CapGemini's Financial Services Division.

Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.

Frequently Asked Questions

How long is each course?
Each course has anywhere from 75 min to 120 min of lecture material and approximately 5-15 additional practice questions per video. Each video is 5-15 minutes long. You may need a few hours to complete the practice questions, especially for the courses that include financial modeling. You may purchase solutions to all the questions that include creating a financial model separately, in case you are unable to complete them on your own.
How long do I have access to the course?
All PowerPoint and Excel materials are available for download immediately after purchase. You have lifetime access to all video materials and quizzes.
What if I am unhappy with the course?
Unfortunately, we cannot provide refunds, because when you sign up, you gain access to the class materials and can download them. I recommend watching the FREE introduction video and reading the testimonials and the course agenda before signing up to help ensure that each particular course is useful to you.
How can you contact the instructor?
You can contact Victoria Yampolsky at [email protected].

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