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Course # 4 - Product Startup Case Study

A case study for an early stage software startup "Coolest Thing Ever".

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This is the fourth course in the Flagship 5-course online series "How to build proforma financial statements, model, value, and finance early-stage product startups."

You will receive $100 off if you register for all five courses. Other package options are also available.

PRIOR KNOWLEDGE OF ACCOUNTING, FINANCIAL MODELING, AND VALUATION IS REQUIRED.

This course offers:

  • LIFETIME ACCESS to 2 hours of easy-to-understand MBA-level finance lectures;
  • LIFETIME ACCESS to 120+ practice questions;
  • AVAILABLE FOR DOWNLOAD IMMEDIATELY: All PowerPoint and Excel materials;
  • AVAILABLE FOR DOWNLOAD IMMEDIATELY: A comprehensive, complete, and functional financial model template for a fictional software startup with four distribution channels; and
  • THREE-MONTH ACCESS to corresponding live classes.

What if you are confused?

Support: LIFETIME ACCESS to a private Facebook group where you can interact with Victoria Yampolsky and other students.

Finance can be scary, but don’t worry - we are here to help you every step of the way. There are two levels of help we offer:

1. After enrollment, you will have access to a private Facebook group where you can interact with other students and ask questions. Victoria oversees the group and will help you if other students don’t know the answers.

2. If you need support beyond the Facebook group, you can also ask Victoria questions by email.

Curriculum for Course # 4 A Case Study for An Early-Stage Product Startup "Coolest Product Ever"

  • Formulating assumptions for pricing and marketing strategies for each revenue stream;
  • Modeling techniques for pricing and marketing strategies for each revenue stream;
  • Formulating cost assumptions and assumptions for working capital and fixed assets;
  • Constructing proforma financial statements;
  • Determining the company's funding needs and valuation; and
  • Creating a financial summary and performing a break-even analysis.

The resulting model, available for download, contains the following:

  • Monthly revenue projections for each revenue stream:
    • "Coolest Product Ever" sells its product via four distribution channels: Online, Events, Sales Reps, and Wholesale.
    • There are four marketing strategies for the online distribution channel.
    • The wholesale channel uses a salesforce to secure distributors
  • Monthly variable and dynamically determined operating costs.
    • The company uses a third-party fulfillment system and has limited warehouse operations.
  • Yearly salaries and overhead costs.
  • Monthly working capital and fixed asset projections.
  • Annual income statement, balance sheet, and cash flow statement.
  • Valuation and funding needs.
  • Break-even analysis and financial summary.
  • Customer acquisition costs for each revenue stream.


Your Instructor


Victoria Yampolsky, CFA
Victoria Yampolsky, CFA

Victoria Yampolsky, CFA, is President and Founder of The Startup Station, a comprehensive resource for modeling and valuing early-stage startups. Victoria helps early-stage founders master the necessary finance skills to evaluate the financial feasibility of their business models, translate them into comprehensive and actionable financial plans, and use those plans to gauge the effectiveness of their strategy. Since the launch of The Startup Station's educational program, more than 1,000 founders have completed the curriculum and learned the basics of financial modeling, valuation, and startup financing.

Victoria is an advisor to DreaMe, Opkix, and Stringflix, as well as a founder of several ventures in media and entertainment. Previously, Victoria worked for Deutsche Bank and was a technology consultant with CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.


Course Curriculum


  Revenue streams overview, Pricing strategy and Marketing strategy overview
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  Variable and fixed costs
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  Fixed assets and working capital
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  Conclusion
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Frequently Asked Questions


How long is each course?
Each course has anywhere from 75 min to 120 min of lecture material and approximately 5-15 additional practice questions per video. Each video is 5-15 minutes long. You may need a few hours to complete the practice questions, especially for the courses that include financial modeling. You may purchase solutions to all the questions that include creating a financial model separately, in case you are unable to complete them on your own.
How long do I have access to the course?
All PowerPoint and Excel materials are available for download immediately after purchase. You have lifetime access to all video materials and quizzes.
What if I am unhappy with the course?
Unfortunately, we cannot provide refunds, because when you sign up, you gain access to the class materials and can download them. I recommend watching the FREE introduction video and reading the testimonials and the course agenda before signing up to help ensure that each particular course is useful to you.
How can you contact the instructor?
You can contact Victoria Yampolsky at [email protected]

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