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Class # 4: Case study for an early stage software startup - Coolest Thing Ever

A detailed guide to building a financial model start to finish for a software startup with subscription and advertising revenue streams.

This is the fourth class in a five-course online series "How to model, value, and finance early stage software and service startups."

You will receive $100 off if you register for all five classes. Other package options are also available.

Prior knowledge of accounting and valuation basics is required, if you take this class stand-alone.

This class offers over 2 hours of MBA-level finance lectures, 100+ practice questions, and a complete downloadable functional financial model for a fictional startup with subscription and advertising revenue streams. All other PowerPoint and Excel materials are available for download as well.

All PowerPoint and Excel materials are available for download immediately after purchase. Access to the video content and practice questions is restricted to 30 days. However, if you need access to the video content and/or practice questions for more time, you can repurchase the same class again.

For the duration of the course, you will have access to a private Facebook group where you can interact with other students and ask us questions.

In this class you will learn how to build a financial model from scratch for a software startup with subscription and advertising revenue streams.

Specifically we will discuss:

1. How to formulate assumptions for pricing and marketing strategies for each revenue stream.

2. How to model pricing and marketing strategies for each revenue stream.

3. How to formulate cost assumptions and assumptions for working capital and fixed assets.

4. How to create proforma financial statements.

5. How to determine the company's funding needs and valuation.

6. How to create financial summary and perform break-even analysis.

NOTE: The resulting financial model will be available for download and use.



Your Instructor


Victoria Yampolsky, CFA
Victoria Yampolsky, CFA

Victoria Yampolsky, CFA, is the President of the Startup Station, a finance & strategy consultancy for early stage startups. She evaluates financial feasibility of business models and specializes in the financial modeling and valuation of pre-revenue companies. Since founding the Startup Station in 2013, she has advised companies across more than ten industries, ranging from technology, manufacturing, and consumer products to media, entertainment, and fashion.

She has also created a finance curriculum for early stage founders and launched the educational arm of the Startup Station in 2015. Since then, more than 1,000 founders have attended online and in-person finance classes and learned the basics of financial modeling, valuation, and startup financing.

Victoria is an advisor to DreaMe, Opkix, and Stringflix, as well as a founder of several ventures in media and entertainment. Previously, Victoria worked for the Deutsche Bank Research Department and performed IT consulting for CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the CIS Department of Cornell University.


Class Curriculum


  Introduction
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  Revenue streams overview
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  Variable and fixed costs
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  Fixed assets and working capital
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  Conclusion
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Frequently Asked Questions


How long is each course?
Each course has anywhere from 75 min to 120 min of lecture material and approximately 5-15 additional practice questions per video. Each video is 5-15 minutes long. You may need a few hours to complete the practice questions, especially for the courses that include financial modeling. You may purchase solutions to all the questions that include creating a financial model separately, in case you are unable to complete them on your own.
How long do I have access to the course?
All PowerPoint and Excel materials are available for download immediately after purchase. Access to the video content and practice questions is restricted to 30 days.
What if I am unhappy with the course?
Unfortunately, we cannot provide refunds, because when you sign up, you gain access to the class materials and can download them. I recommend watching the FREE introduction video and reading the testimonials and the course agenda before signing up to help ensure that each particular course is useful to you.
How can you contact the instructor?
You can contact Victoria Yampolsky at [email protected]

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