Live Classes: Information and Schedule

We offer online recorded courses online in-person classes which can be attended online or in person.

Classes are live, interactive lectures taught by The Startup Station’s founder, Victoria Yampolsky. The five-week class curriculum covers the same material as the five online recorded courses.

The online recorded courses include access to live classes for 90 days, but ALSO give you lifetime access to the course video content, additional practice questions, and a private Facebook group where you can ask questions.

Can you buy classes separately from online recorded courses?

Yes, classes can be purchased separately. You can also use the money you spent on the classes toward recorded online courses to get LIFETIME ACCESS to videos, additional practice questions, and a private Facebook group where you can interact with Victoria Yampolsky and other students.

If I buy an online recorded course or a course series, do I also have access to the corresponding live classes?

Everyone who registers for online recorded courses has access to corresponding live classes for 90 days after registration, to get the benefit of live instruction.

Can you start at any point?

Yes, you can. Some classes have prerequisites, so if you miss a required class and you don’t have prior knowledge of the subject, you can always take the corresponding online recorded course and catch up.

What if you miss a class you wanted to attend?

Do not worry, we teach classes on a regular basis. So, check back at a later time and remember: you can also always take a corresponding online recorded course.

How to attend?

We will send Zoom instructions on how to attend live classes online 72 and again 24 hours before each class. The in-person address will be available on the registration link.

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Upcoming Class Schedule - Check back in January

If you have a software or service startup, you will use a software/service track link to register. If you have a product startup, you will use a product track link to register.

Each Eventbrite registration page allows you to register for the entire series or a stand-alone class.

Classes 1, 2, and 5 are the same for all startup types and Classes 3 and 4 are different.

We will send Zoom instructions on how to attend our classes online 72 and again 24 hours before class.

Class #1 Financial Statements and Analysis

  • The purpose of a financial model for a startup;
  • Overview of four financial statements;
  • The structure of an Income Statement:
    • Revenues;
    • Costs - Variable, Fixed, Non-Cash, and Financing;
    • Break-even analysis;
  • The structure of a Balance Sheet:
    • Assets and liabilities overview;
    • Accounts Receivable and Property, Plant & Equipment;
    • Accounts Payable;
  • Working capital;
  • The structure of a Cash Flow Statement;
    • Cash Flow from Operations;
    • Cash Flow from Investing;
    • Cash Flow from Financing, and
  • Key performance indicators: margins, return metrics, operating leverage, and cash conversion cycle.

Class #2 Valuation and Financial Modeling Basics

Valuation Concepts:

  • Free Cash Flow;
  • WACC;
  • Investors’ Return (IRR); and
  • Four methods for calculating Terminal Value.

Financial Modeling Concepts:

  • How to model price and quantity;
  • The Business Model Analysis Roadmap, a guide for analyzing business models; and
  • The framework for creating credible financial model assumptions.

Valuation models:

  • Two valuation approaches for valuing early-stage ventures;
  • Three quantitative valuation models:
    • Venture capital method,
    • Discounted cash flow, and
    • The Chicago method;
  • Five qualitative valuation models:
    • The Dave Berkus scorecard,
    • Bill Payne’s scorecard methodology,
    • The Risk Factor Summation Model,
    • The Replacement /All-in Method,
    • The Rule of Three; and
  • How to create and maintain a cap table.

Class #3A Financial Modeling for Product Startups: October 22, 6pm - 8pm

  • Challenges in modeling early-stage product startups and how to overcome them;
  • Introduction to eight distribution channels for product startups;
  • Assumptions and business scenarios for:
    • E-commerce,
    • Brick-and-mortar,
    • Events,
    • Sales reps,
    • Domestic distributors,
    • International distributors,
    • Big box retailers, and
    • Joint venture.
  • Modeling Variable Costs, including Warehouse Operations;
  • Modeling Fixed Costs; and
  • Modeling Working Capital with the special section on Inventory.

Class #3B Financial Modeling for Software and Service Startups

  • Challenges in modeling early-stage software and service startups and how to overcome them;
  • Introduction to eight business models for service and software startups;
  • Assumptions and business scenarios for:
    • Subscription/SaaS model, and
    • Advertising model (Affiliate/Direct, PPC/PPV, and Per Advertiser).
    • Software Product model;
    • Data model (per User, per Report, per API);
    • Marketplace model;
    • Pay-per-Use model;
    • Services model; and
    • Freemium model (the case of in-app purchases); and
  • Modeling Variable and Fixed Costs.

Class #4A Product Startup Case Study “Coolest Product Ever”

In this class we build pro-forma revenue projections for a fictional early-stage product startup, "Coolest Product Ever". "Coolest Product Ever" sells its product via four distribution channels: Online, Events, Sales Reps, and Wholesale.

  • There are three marketing strategies for the online distribution channel.
  • The wholesale channel uses a salesforce to secure distributors.

The company uses a third-party fulfillment system and a third-party warehouse.

The class will focus on:

  • The structure of a financial model;
  • Formulating assumptions for pricing and marketing strategies for each revenue stream; and
  • Modeling techniques for pricing and marketing strategies for each revenue stream.
  • Creating assumptions for and modeling: Variable Costs, Overhead Costs, Salaries, Fixed Assets, and Working Capital;
  • Creating Income Statement, Balance Sheet, Cash Flow Statement;
  • Calculating the company's valuation, funding needs and use of funds, and financial summary;
  • Performing break-even analysis; and
  • Calculating customer acquisition costs for each revenue stream.

Class #4B Software Startup Case Study “Coolest Thing Ever”

In this class we build pro-forma revenue projections for a fictional early-stage software startup, "Coolest Thing Ever".

"Coolest Thing Ever" has two revenue streams:

  • The subscription stream has two levels of subscriptions: one-month and six-months.
  • There are four marketing strategies for the subscription stream.
  • The advertising stream is launched based on a financial threshold.
  • The advertising stream uses a sales force to generate sales.

The class will focus on:

  • The structure of a financial model;
  • Formulating assumptions for pricing and marketing strategies for each revenue stream; and
  • Modeling techniques for pricing and marketing strategies for each revenue stream.
  • Creating assumptions for and modeling: Variable Costs, Overhead Costs, Salaries, Fixed Assets, and Working Capital;
  • Creating Income Statement, Balance Sheet, Cash Flow Statement;
  • Calculating the company's valuation, funding needs and use of funds, and financial summary;
  • Performing break-even analysis; and
  • Calculating Customer Lifetime Value for each revenue stream.

Class #5 Fundraising Strategy and Introduction to Startup Financing

  • How to look for investors;
  • Which legal documents are required for an equity raise; and
  • The structure of an Equity investment:
    • Anti-dilution clauses,
    • Preferred stock,
    • Warrants, and
    • Other clauses.
  • The structure of a SAFE investment:
    • How does it work?
    • Conversion triggers: acquisition and the next round of financing; and
    • Methods to determine an equity stake upon conversion: valuation cap and discount rate.
  • The structure of a Convertible Debt investment:
    • Similarities to and differences from a SAFE investment;
  • Control and information rights;
  • How to evaluate accelerators; and
  • Pros and cons of equity, SAFE and convertible debt.