Early-stage product startup financial model

A complete financial model for a product startup with four distribution channels

"Coolest Product Ever" sells its product via four distribution channels: Online, Events, Sales Reps, and Wholesale.

  • There are four marketing strategies for the online distribution channel: digital marketing, social media marketing, influencers, and podcasts.
  • The wholesale channel uses a salesforce to secure distributors.

The company uses a third-party fulfillment system and has limited warehouse operations.This model contains the following:

1. Monthly revenue projections for each distribution channel.

A. Online distribution.

B. Events

C. Sales reps

D. Wholesale

2. Monthly variable and dynamically determined operating costs.

3. Yearly salaries and overhead costs.

4. Monthly working capital and fixed asset projections.

5. Annual income statement, balance sheet, and cash flow statement.

6. Valuation and funding needs.

7. Break-even analysis and financial summary.

8. Customer acquisition costs for each revenue stream.

Your Instructor

Victoria Yampolsky, CFA
Victoria Yampolsky, CFA

Victoria Yampolsky, CFA, is President and Founder of The Startup Station, an educational and consulting company committed to help startups be successful and get funded faster. She focuses on creating detailed strategic roadmaps and converting them into credible financials and valuations for early-stage ventures. Specifically, she helps entrepreneurs correctly translate their business plan into a financial plan, evaluate the financial feasibility of different initiatives, credibly present their company to investors, and use their financial model to drive the business forward..She has worked with over 100 founders one-on-one and more than 1,000 founders have taken The Startup Station's courses to learn the basics of accounting, valuation, financial modeling, and startup financing.

Victoria is an advisor to DreaMe, Opkix, and Stringflix, as well as a founder of several ventures in media and entertainment. Previously, Victoria worked for Deutsche Bank and was a technology consultant with CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.

Course Curriculum

  Financial model
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