Early-stage software startup financial model
A complete financial model for a software startup with subscription and advertising revenue streams
This model contains the following:
1. Monthly revenue projections for each revenue stream.
A. The subscription stream has two levels of subscriptions: one-month and six-months.
B. There are four marketing strategies for the subscription stream.
C. The advertising stream is launched based on a financial threshold.
D. The advertising stream uses salesforce to generate sales.
2. Monthly variable and dynamically determined operating costs.
3. Yearly salaries and overhead costs.
4. Monthly working capital and fixed asset projections.
5. Annual income statement, balance sheet, and cash flow statement.
6. Valuation and funding needs.
7. Break-even analysis and financial summary.
8. Customer lifetime value calculation for each revenue stream.
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Victoria Yampolsky, CFA, is President and Founder of The Startup Station, an educational and consulting company committed to help startups be successful and get funded faster. She focuses on creating detailed strategic roadmaps and converting them into credible financials and valuations for early-stage ventures. Specifically, she helps entrepreneurs correctly translate their business plan into a financial plan, evaluate the financial feasibility of different initiatives, credibly present their company to investors, and use their financial model to drive the business forward..She has worked with over 100 founders one-on-one and more than 1,000 founders have taken The Startup Station's courses to learn the basics of accounting, valuation, financial modeling, and startup financing.
Victoria is an advisor to DreaMe, Opkix, and Stringflix, as well as a founder of several ventures in media and entertainment. Previously, Victoria worked for Deutsche Bank and was a technology consultant with CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics, from Cornell University and an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the Computing and Information Science (CIS) Department of Cornell University.