The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Strategic Finance Tip: What Marketing Budget Produces Sales to Cover Your Fixed Costs?

Break-even analysis is an integral part of your financial analysis. It helps you understand if your business model is financially feasible and as well as how scalable it is. In this video we will apply it to the marketplace business model. We will calculate the minimum marketing budget required...

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Strategic Finance Tip: What Number of Subscriptions Covers Your Fixed Costs?

Break-even analysis is an integral part of your financial analysis. It helps you understand if your business model is financially feasible and as well as how scalable it is. In this video we will apply it to a SaaS model. We will calculate the break-even number of subscriptions required to cover...

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Strategic Finance Tip: Does My Unit Economics Make Sense?

Unit economics describes a specific business model's revenues and costs in relation to an individual unit. It is a critical part of financial analysis and can tell you if you are building a financially feasible venture. In this video we discuss how to evaluate if your unit economics makes...

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Strategic Finance Tip: Is Your Valuation Too High or Too Low?

Startup valuation and whether it is fair is a source of worries for many founders. No one wants to give away more of their company than they have to. But how do you know if your valuation is fair? Is the valuation the only thing that matters? In this video we discuss what startup valuation means...

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Strategic Finance Tip: Are You Asking for Enough Money?

You need to be strategic about not only when you begin raising money, but also how much you should raise. What is too little? What is too much? Are you considering all the expenses? Are you budgeting for the unexpected? In this video we help you determine if you are raising enough money to get...

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Strategic Finance Tip: Founders’ Dilemma - Investors Offer Too Much or Too Little

When you get a “Yes” from an investor, you feel elated. Months of hard work have paid off and you finally have a chance to make your dream a reality. But what if the offer you get is NOT what you expect? What should you do then? In this video we discuss practical steps you can take to evaluate...

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Strategic Finance Tip: Are My Revenues Too High or Too Low?

When you build financials, you always want to portray your venture in the best light. Yet, it is a fine line between being ambitious and staying conservative. When investors tell you your revenues don’t “look right”, should you immediately change your projections? In this video we discuss how...

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Strategic Finance Tip: Most Common Investor Rejections and What They Really Mean

No one likes to hear a “no”. Yes, constructive feedback can provide the insight necessary to make better decisions and to grow in the right direction. In this video we discuss most common investor rejections, what they really mean, and how they can help your company move forward. Still have...

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Strategic Finance Tip: What Do Investors Look For in Startup Financial Models?

We all know that startup financials will most likely change, so the accuracy of financial results is not what investors should and could expect from startup financial models. So what do they want to see in startup financials and why do they need those financials in the first place? In this...

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Strategic Finance Tip: Five Most Common Mistakes in Startup Financial Models

Most early-stage investors say that they don’t consider pro-forma projections for pre-revenue companies as part of their investment decision. Why? Because the financial data is only valuable if it is credible, and very few founders have the necessary financial knowledge to put together pro-forma...

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