The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Financial Modeling Tip: How to Model Word-of-Mouth

All brands want to benefit from the word-of-mouth effect which decreases user acquisition costs and also increases organic growth. But how exactly do you model it, especially for a pre-revenue startup? Please watch our Youtube video for a detailed walk-through on how to model the word-of-mouth...

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Financial Modeling Tip: How to Model a Podcast Marketing Strategy

Podcasts have become extremely important as a way to establish executives as thought leaders and raise brand awareness. It is another example of a marketing strategy which is modeled based on the size of the audience reached as opposed to the budget spent. Please watch our Youtube video for a...

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Financial Modeling Tip: How to Model Social Media Strategy

Modeling a go to market strategy is very challenging for pre-revenue startups because of the lack of data. And yet setting your financial goals and determining the appropriate metrics are key to understanding if your strategy is working or not when you begin executing. They are also key to making...

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Financial Modeling Tip: How to Model 1M Subscriptions with 1M Free Trial

The subscription model is extremely popular these days because it implies recurring revenues and more cash flow predictability. It also often has a freemium component to allow users or customers to try a product at first for free. However, it is not always straightforward how to model it...

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Financial Modeling Tip: How to Calculate an Average Purchase Price

Many companies offer several products or services to their customers. When you don't have a lot of demand data, how do you estimate the average purchase amount any given customer would spend? You typically have two choices: Project demand for each product Project how many customers you...

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Financial Modeling Tip: How to Model Influencers Marketing Strategy

The go to market strategy is one of the weakest points in most startup pitches. Even when it's present, most founders don't model it, making any revenue projections they produce unverifiable, because their growth assumptions are disjointed from their marketing activities. One of most common...

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Financial Modeling Tip: How to Model Digital Marketing Strategy

The go to market strategy is one of the weakest points in most startup pitches. Even when it's present, most founders don't model it, making any revenue projections they produce unverifiable, because their growth assumptions are disjointed from their marketing activities. One of most common...

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Can and Should You Bootstrap Everything?

If you are an entrepreneur, you pride yourself on having the “can do attitude”, on being self-reliant, and incredibly resourceful. In essence, it means you can do a lot with very little and hack your way through everything. But is it really true? Can you *really* hack your way through...

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Top Five Challenges Female Founders Face and How to Overcome Them

In its recent report, S&P Global analyzed earnings and share price data of U.S. -based companies between 2002 and May 2019, following 5,825 new executive appointments for roles of CEO and CFO. About 10% of those appointments were women. The data showed that: In the two years following a...

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How to Look For Angel Investors If You Are a Female Founder

When I meet first-time entrepreneurs, almost every initial conversation eventually turns to “How and where do I look for angel investors”? This process is especially arduous for female founders. In 2018, Fortune magazine reported that only 2.2 percent of all venture capital funding in the U.S....

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