The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Financial Modeling Tip: How To Value Pre-Revenue Startups

Valuing pre-revenue startups is a mystery for many founders because it is not very clear what exactly we are valuing, without any financial data or a product on the market. With this in mind, many founders consider their valuation to be a wild guess or a clever number crunching manipulation to...

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Financial Modeling Tip: Pitfalls of Top-Down Financial Modeling Approach

Many startups use a top-down financial modeling approach when creating pro-forma projections. While this approach is perfectly fine for later stage companies with several years of financial history, it is not appropriate for early-stage startups. In this Youtube video we discuss the pitfalls of...

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Financial Modeling Tip: Advantages of Bottom-Up Financial Modeling Approach

The Startup Station’s unique framework for modeling early-stage ventures is founded on the bottom-up approach, which allows us to credibly convert your strategy to a financial plan. In this Youtube video, we discuss the advantages of this approach, why it works so well for early-stage ventures,...

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Financial Modeling Tip: Red Flags - Unit Economics, Growth, KPIs

How do you know if your financial model is good, if it portrays a business which is financially feasible and if your financials look realistic. Key to figuring it out is performing financial analysis. Please watch our YouTube Video and learn how to spot red flags in your financial model when it...

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Financial Modeling Tip: Red Flags - Profit, Funding Needs, Valuation

How do you know if your financial model is good, if it portrays a business which is financially feasible and if your financials look realistic. Key to figuring it out is performing financial analysis. Please watch our YouTube Video and learn how to spot red flags in your financial model when it...

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Financial Modeling Tip: How to Model Revenue Launch Triggers

Key to any good financial modeling is flexibility as well as identifying interdependencies, especially when it comes to monetization, or revenue launch. Those conditions are generally based on time, user metric, or a financial data point (individual or cumulative). Please watch our Youtube video...

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Financial Modeling Tip: How to Create Enterprise Pricing Strategy

Enterprise (BTB) clients are key for many startups because of the average recurring revenue per customer. Please watch our Youtube video to learn how to correctly formulate pricing strategy for enterprises with different usage levels and how to estimate how much money you would be making from...

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Financial Modeling Tip: How to Model Consulting on Retainer

This is for all the freelancers out three. How do you do financial planning if you make money by clients paying you a retainer? Please watch our Youtube video for a detailed walk-through explaining how to model revenues for your consulting business. We will discuss how to perform the calculation...

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Financial Modeling Tip: How to Model Project-Based Consulting Business

This is for all the freelancers out there. How do you do financial planning if you make money by taking different projects? Please watch our Youtube video for a detailed walk-through explaining how to model revenues for your consulting business. We will discuss how to perform the calculation...

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Financial Modeling Tip: How to Select Marketing Channels

Weak go to market strategy is one of the three reasons why entrepreneurs fail to secure funding. Please watch our Youtube video to learn about earned, paid, and owned media, different marketing channels, and how to create your own marketing mix. Want to learn more? Sign up for our FREE...

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