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The Startup Station’s Insights

We have blogs in six categories. Click on the category name in the menu below to see blogs in that category. You can also use the search function.

Latest post

November 19, 2025 | Category
Most founders underestimate how deeply investors evaluate financials—and how quickly they can tell whether a founder truly understands the mechanics of their own business. A great idea and a sleek pitch deck may get attention, but your numbers are what earn conviction. Master these four core financial concepts, and you’ll not only build credibility with investors—you’ll make better decisions as a CEO.

Latest posts in categories


December 19, 2023 | Category
This year The Startup Station is celebrating its ten year anniversary. When I reflect on the past decade, I am very proud of the growth journey The Startup Station and I have been on. What started as a strategic and financial consultancy became a strategic finance hub spanning activities across multiple areas all making a difference for many entrepreneurs around the world.

September 1, 2025 | Category
As Steve Vilkas from Prepare4VC said after my workshop, “A financial model is not a prediction of the future. It is a statement of how you will make your vision real. It shows how your strategy will be executed—what you’ll build, when you’ll hire, where you’ll spend, how you’ll earn, and why an investor should believe in you. If that model cannot be defended with logic, backed with assumptions, and tied clearly to your go-to-market and operational plans, then all the traction and storytelling in the world won’t matter. You will not pass due diligence. You will not secure the check.” Read the blog to find out what the financial model really is.

November 19, 2025 | Category
Most founders underestimate how deeply investors evaluate financials—and how quickly they can tell whether a founder truly understands the mechanics of their own business. A great idea and a sleek pitch deck may get attention, but your numbers are what earn conviction. Master these four core financial concepts, and you’ll not only build credibility with investors—you’ll make better decisions as a CEO.


July 10, 2024 | Category
Being confronted with having to value your venture without any financial data and often without proper finance training is the nightmare and reality of every startup founder. You don’t want to sell yourself short, and at the same time, you don’t want to seem unrealistic and lose a chance to raise capital. There is a lot of confusion in the startup community around how accurate a valuation for a company with no financial history and no revenues can be and what exactly it measures. We are here to help you understand all these topics

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