The subscription model is extremely popular these days because it implies recurring revenues and more cash flow predictability. It also often has a freemium component to allow users or customers to try a product at first for free. However, it is not always straightforward how to model it...

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Average recurring revenue is one of the key metrics for every subscription/SaaS business. If you are not sure how to calculate, read on! Please watch our Youtube video for a detailed walk-through how to calculate average recurring revenue for a SaaS business with one-month subscriptions and a...

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Customer lifetime value (CLV) is one of the key metrics for a subscription / SaaS business. It tells you how much money you make per customer overall, or how valuable each customer is to your business. Please watch our Youtube video for a detailed walk-through how to calculate customer lifetime...

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Even when you have a SaaS business, some of your revenues may not be recurring. For example, if you have maintenance fees or on-boarding fees, such fees will only occur sometimes. How do you then model them? Please watch our Youtube video for a detailed walk-through how to model one-time fees...

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Contribution analysis is a very important part of any financial analysis. It tells you which revenue streams are more/less important when it comes to volume, level of sales, profitability, growth, and other metrics. Please watch our Youtube video for a detailed walk-through how to perform...

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Average recurring revenue is one of the key metrics for every subscription/SaaS business. If you are not sure how to calculate, read on! Please watch our Youtube video for a detailed walk-through how to calculate average recurring revenue for a SaaS business with one-month subscriptions and a...

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If your startup makes money by selling services on your platform (perhaps a marketplace), you've come to the right place. Please watch our Youtube video for a detailed walk-through how to model sales, even if you are pre-revenue, as well as how to formulate assumptions. Want to learn more? Sign...

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Some costs vary by volume or usage. Example: AWS costs or manufacturing costs. Also sometimes you set your prices by the company size, or the number of employees. Please watch our Youtube video for a detailed walk-through how to calculate such costs (which can be applied to prices too) as well...

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"What is your customer acquisition cost" is the most frequent question asked by investors to startups. And a very difficult one to answer, especially if you are pre-revenue and have not yet acquired any customers. Please watch our Youtube video and find out how you can credibly estimate this...

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If you are selling through partnerships or to enterprises, you are mostly likely using salespeople to generate revenue. Do you know how to estimate those sales, especially if you are pre-revenue? Please watch our Youtube video for a detailed walk-through how to model BTB sales as well as (and...

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