The Startup Station Blog

Finance & Strategy | Early-Stage Startups | Company Valuation | Financial Modeling

Why Do Early-Stage Investors Ignore Pro-Forma Financials Of Pre-Revenue Companies

The Startup Station is committed to helping you put together credible financials for your early-stage venture. And yet, most early-stage investors say that they don’t consider pro-forma projections for pre-revenue companies as part of their investment decision. So am I just wasting your time when...

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Why A Great Business Plan Does Not Guarantee You Funding

No matter how great your business plan is, how many revenue streams you have, how appealing a business model you created, how big a market you are addressing, and even how efficiently you plan to use capital, it is NOT enough to secure funding for your startup stand-alone. In this blog and the...

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Which Risks Are Worth Taking

All entrepreneurs are risk-takers. If you are uncomfortable with taking risks, entrepreneurship is most definitely not for you. But does that mean you should take every risk you can? In this article and corresponding video, we discuss how to evaluate which risks are worth taking. The impact of...

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Is Your Idea Viable Enough to Pursue It Further?

Human creativity knows no bounds. However, not all great ideas can and should be turned into successful businesses. How exactly can you tell if you have a winner? In this blog and the corresponding video, we present a five-step framework you can use to determine if your idea is viable enough to...

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Which Ideas Are Fundable and Why Most Are Not

Many entrepreneurs think that if they have a brilliant idea, they can easily get funded. They immediately embark on a fundraising journey, pitch at multiple investor meetings, and are flabbergasted why, to their genuine surprise, the answer is consistently “NO”. What is the problem? Why is it so...

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What Is Working Capital and Why Does It Matter?

The two main financial issues all startups face are cash flow and working capital, as shrewdly noted by Barbara Corcoran in her podcast interview with Entrepreneur Magazine. The cash flow issue is obvious - we all know that we need cash to run a company. But what exactly is working capital and...

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A Financial Model Is a Map, Not a Crystal Ball

There is a lot of misconception in the startup community about what a startup financial model represents and, especially, how accurate it is. When I discuss the importance of financial analysis with entrepreneurs, they push back arguing that there is no validity to the numbers not verified by the...

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How To Look For Investors Even if You Don’t Have a Network

When I meet first-time entrepreneurs, almost every initial conversation eventually turns to “How and where do I look for angel investors”? It’s the elephant in the room. The Everest all founders looking for funding must climb, whether or not they know how to rock climb and whether or not they...

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Top Three Fundraising Mistakes

If you are a startup founder raising capital for the first time, you are likely stressed out and scared. Don’t be! In this article and the corresponding video, we discuss the three most common mistakes inexperienced entrepreneurs make on their fundraising journey so that you can avoid falling...

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What Does a Startup Valuation REALLY represent?

“What is my startup worth?” “Is the valuation I am being offered fair?” Being confronted with having to value your venture without any financial data and often without proper finance training is the nightmare and reality of every startup founder. You don’t want to sell yourself short, and at...

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