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The Startup Station’s Insights

We have blogs in six categories. Click on the category name in the menu below to see blogs in that category. You can also use the search function.

Latest posts


December 19, 2023 | Category
This year The Startup Station is celebrating its ten year anniversary. When I reflect on the past decade, I am very proud of the growth journey The Startup Station and I have been on. What started as a strategic and financial consultancy became a strategic finance hub spanning activities across multiple areas all making a difference for many entrepreneurs around the world.

August 26, 2024 | Category
Founders frequently seek financial tips for pre-seed/pre-revenue companies. In this blog, we’ll explore four key areas: 1. Developing your initial bootstrapped budget 2. Ensuring that your unit economics are sound 3. Determining the number of customers needed to cover operating costs 4. Calculating the sales and marketing budget necessary to achieve your sales targets

January 24, 2025 | Category
Entrepreneurship is a journey marked by persistence, mindset, and resilience. Two powerful voices recently shared their insights at our recent Breaking Barriers Event — Tiffany Norwood, a renowned tech entrepreneur who launched 9 startups and raised $670M, and Jeanne Sullivan, an experienced investor and advisor with over 30-year experience, who ran a $400M portfolio and made over 150 investments. Their keynotes offer valuable lessons on what it takes to succeed as entrepreneurs.


July 10, 2024 | Category
Being confronted with having to value your venture without any financial data and often without proper finance training is the nightmare and reality of every startup founder. You don’t want to sell yourself short, and at the same time, you don’t want to seem unrealistic and lose a chance to raise capital. There is a lot of confusion in the startup community around how accurate a valuation for a company with no financial history and no revenues can be and what exactly it measures. We are here to help you understand all these topics

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