A comprehensive resource for modeling and valuing early-stage ventures

The Startup Station has helped over 1,000 early stage startups get funded faster. Get started today!

Enroll in our Flagship 5-Course Series

99% of startup founders are afraid of the terms Pro-forma Financials, Balance Sheet, Types of Cash Flow, WACC, IRR, and especially, Valuation.

99.9% of startup founders don’t understand how to logically estimate demand for their pre-revenue ventures.

If you’re reading this, it’s because you’re raising money or researching the best ways to raise money for your seed or Series A round. It’s a daunting challenge, even for the best finance professionals, and downright scary for startup founders with no finance experience.

Calm your fears - You’ve come to the right place!

The Startup Station has helped hundreds of founders just like you to learn business and finance so that you can effectively communicate with investors and make your venture financially successful. We equip you and your business plan with a defensible financial model that credibly values your company and serves as a management tool to correctly adjust your strategy based on market feedback.

We have experts with both Computer Science and MBA degrees. Therefore, we speak both the technical and business languages to help you bridge the gap.

Scroll to the bottom of the page to sign up to our mailing list TODAY! Get a coupon to redeem for a FREE COPY of the Business Model Analysis Roadmap - Your step-by-step guide to creating CREDIBLE financial model assumptions.


Knowledge of finance is integral for any founder looking to build a successful business but it is especially helpful for those searching for outside financing.

According to Fundable and Entrepreneur, 565,000 startups are launched every year and just under 3% receive angel and VC investments. Entrepreneur identifies three main reasons startup founders fail to secure funding:

  • Misunderstanding your financial situation,
  • Underutilizing your management team, and
  • Lacking a clear go-to-market strategy.

By working with us, you can avoid making those mistakes and get funded faster.

The Startup Station helps you master easy-to-follow frameworks for modeling and valuing your startup. Specifically, we provide the tools to:

  • Evaluate the financial feasibility of your business,
  • Understand the drivers of your business model and logically determine their values, overcoming the main challenge of properly modeling early-stage ventures;
  • Build your first financial model and credibly value your company;
  • Learn startup-related finance and accounting; AND
  • Create a necessary management tool to measure and monitor the effectiveness of your strategy.

We Offer Finance Courses, Workshops, and Services to Early-Stage Startups!

Do It Yourself: Our finance curriculum is based on real case studies and specifically targets early stage, pre-revenue startups with little to no finance experience. The curriculum includes courses on financial accounting and analysis, financial modeling, valuation, and financing vehicles. After completing our program, you will have the tools to build your own financial model, value your company, and negotiate term sheets with investors!

Custom Advice: For those who wish to get individualized support, we are happy to help you on a one-on-one basis. We are leading experts in creating credible financials and fair valuations for any product or tech startup. We can audit and improve existing models or create a new model from scratch. We also provide feedback for your pitch decks to make them investor-ready, logical, and thorough.

For Beginners: We offer free resources on social media where we post new content related to strategic or financial aspects of running a startup on a weekly basis.

Check out the About Page for the three ways how The Startup Station can help assist in modeling and determining the value of your company.

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"These workshops are extremely useful for all of us. Victoria is the kind of presenter/professional who inspires confidence. I'd recommend her to any startup trying to figure out how it needs to be organized, capitalized, and operated to have a good business model going forward. She focuses on fundamentals, which, too often, are sorely lacking in our ecosystem, and she knows her stuff backwards and forwards."

- Warren Friesner, Language Hero

"Victoria's workshops are packed full of INCREDIBLY useful information and tools that apply to all levels of business. She is very knowledgeable with the material and able to explain complex finance topics eloquently (even to an engineer!). Workshops are highly recommended!"

- Gregory Chrin, Apis Innovation

"I have taken a couple of classes with Victoria and I must say they are great! The topics and material she goes through I find it very very useful. You can tell Victoria has a lot of experience in the field. She is very clear, and you get all the material covered so you can review it yourself. As an early startup, this is definitely the most valuable workshop I have tried so far, I highly recommend it!"

- Luis Medina, CodeLumen
Read More Testimonials

Our Educational Program

Our content is based on actual case studies and specifically targets early stage, pre-revenue startups with no or little financial history.


Our curriculum covers the subjects of financial accounting and analysis, financial modeling, valuation and startup financing for early stage software and service startups.

Our finance courses and workshops are rigorous, thorough, practical, and accessible to anyone regardless of their knowledge of finance. Even people with NO finance knowledge can learn how to model and value their company by following our curriculum. We have taught hundreds of founders of different ages and backgrounds. Thus, we know how to explain complex concepts in simple terms so anyone can understand.

If finance makes you anxious, scared, or confused, you've come to the right place. After taking our courses, you will:

  • Feel confident that you have a robust financially feasible business,
  • Firmly stand your ground with investors, and
  • After a successful round of financing, sleep well at night because you have the money to continue building your company into a multi-billion-dollar venture.

How is our curriculum different?

Most financial modeling classes only focus on how to create an Income Statement for a limited number of simplified business models. The financial models they provide are incomplete and lack flexibility to be useful for an individual company's needs. Our financial model template is adjustable, comprehensive, and can be easily tailored for your business.

Additionally, our courses and workshops cover:

  • Startup-related accounting, financial analysis, and valuation concepts, or the language of investors;
  • Assumptions that must be formulated for each business model and how to determine their values, i.e. the fundamentals on which startup financial models are built;
  • A framework for modeling common business scenarios reflecting your strategy, or the process which you can use to create your own financial model from a template;
  • How to create a financial summary of your results and which key performance indicators (KPIs) must be included for each business model, which is important when you present your model to investors;
  • How to determine funding needs and your company’s valuation; both key concepts in fundraising.
  • Types of financial vehicles, how they differ, and how to choose the best vehicle for you, which is important when you negotiate your financing deal.

Flagship 5-Course Series

Completing our Flagship 5-Course Series, "How to build pro-forma financial statements, -model, value, and finance early-stage software and service startups," enables you to:

  • Formulate credible assumptions for your business model,
  • Build pro-forma financial projections for your business,
  • Value your startup,
  • Select your financing vehicle and negotiate your term sheet, and
  • Understand the basics of financial accounting and analysis.

This series consists of five courses:

  • Course 1: Financial Accounting and Analysis;
  • Course 2: Financial Modeling of Software and Service Startups: 8 Business Models;
  • Course 3: Valuation Concepts and Valuation Models;
  • Course 4: A Case Study: Modeling and Valuing an Early-Stage Software Startup; and
  • Course 5: Fundraising Strategy and Financing Vehicles.

This series offers:

  • LIFETIME ACCESS to 9+ hours of easy-to-understand MBA-level finance lectures;
  • LIFETIME ACCESS to 550+ practice questions;
  • AVAILABLE FOR DOWNLOAD IMMEDIATELY: All PowerPoint and Excel materials;
  • AVAILABLE FOR DOWNLOAD IMMEDIATELY: A comprehensive, complete, and functional financial model template for a fictional early-stage software startup with subscription and advertising revenue streams; and
  • THREE-MONTH ACCESS to corresponding live workshops.

Support: LIFETIME ACCESS to a private Facebook group where you can interact with Victoria Yampolsky and other students.

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The Startup Station’s YouTube channel and blog offer insights on the strategic and financial aspects of launching and running an early stage startup.