Entrepreneurship is a journey marked by persistence, mindset, and resilience. Two powerful voices recently shared their insights at our recent Breaking Barriers Event — Tiffany Norwood, a renowned tech entrepreneur who launched 9 startups and raised $670M, and Jeanne Sullivan, an experienced investor and advisor with over 30-year experience, who ran a $400M portfolio and made over 150 investments. Their keynotes offer valuable lessons on what it takes to succeed as entrepreneurs.
Tiffany Norwood: The Power of Mindset and Persistence
Tiffany Norwood’s keynote was a deep dive into the psychology of success. As someone who has launched nine startups and raised over $670 million, Norwood brought an incredible wealth of experience to the table. She stressed that the foundation of any entrepreneurial venture is a strong mindset — the right belief in yourself and your mission.
Self-Efficacy and Unity Mindset
One of Norwood’s key points was the concept of self-efficacy, which she defines as the belief in your ability to succeed because you’ve done something similar before. This mindset isn’t about being overconfident; it’s about applying lessons from the past to face current challenges. “Even if what you’re doing seems bigger or more complex, you’ve been through something like it before,” Norwood explained. The key to overcoming obstacles is leveraging that confidence and knowledge.
Equally important is the unity mindset, which suggests that people will rally around your mission as you continue to build it. Tiffany emphasized that all people are connected, and when you focus on creating something meaningful, others will show up to help — whether that’s investors, partners, or employees. The idea is to trust in the process and the power of collaboration.
Imagination and Persistence: Essential for Entrepreneurs
Another crucial aspect of Norwood’s message was the importance of taking your imagination seriously. She encouraged founders to say “I will” instead of “I might” and to speak with the conviction of someone who believes in their dream, even when others might not. “No one is attracted to an apathetic founder,” she noted. If you don’t believe in your vision, no one else will.
Perhaps most importantly, Norwood pointed out that persistence is essential. She described the most common “exit” for many entrepreneurs as either failure or giving up. But rather than accepting failure, Norwood suggests pivoting and persevering. Founders need to expect rejection and be prepared to tell their story again and again — as she said, you should be ready to tell your story at least 52 times before success comes knocking.
Jeanne Sullivan: Building Resilient Teams and Leading with Empathy
Jeanne Sullivan’s keynote focused on the emotional and relational aspects of business — specifically team building, leadership, and maintaining a positive mindset through challenges. She shared personal stories and insights that highlighted the importance of creating an environment where both businesses and individuals can thrive.
Building a Personal Board of Advisors
Sullivan recommended that entrepreneurs should reach out for guidance early in their journeys. “Build a personal board of advisors,” she urged. These advisors should serve as your first reference points for investors, guiding you through crucial decisions and providing insight into your business’s direction. They are a valuable resource for feedback and guidance, especially when navigating the uncertain waters of early-stage business development.
Team Building: Communication is Key
Building a strong, high-performing team is vital to any business, and Sullivan emphasized the importance of taking care of your team. High-performing teams thrive on open communication, where every member’s needs are understood and addressed.
The best CEOs set the tone for the entire company and create environments where team members feel heard and supported, allowing them to reach their full potential. Sullivan referenced leaders like Scott Galloway and Richard Branson, who prioritize kindness and generosity when hiring and leading.
Therefore, it’s critical to foster a culture where kindness, empathy, and resilience are at the forefront and it starts with you.
Resilience and Mindset in Challenging Times
Entrepreneurs often face tough times, especially when market conditions shift or challenges arise. Sullivan highlighted the importance of timing — ensuring your business is in sync with market needs. But she also spoke to the necessity of embracing mistakes rather than blaming others or making excuses, a trait of a fixed mindset.
Finding Your Voice and Self-Kindness
Jeanne also offered advice on finding your voice as a leader and businessperson and having the courage to be authentic. She also stressed the importance of self-kindness when reflecting on past mistakes and sacrifices. Entrepreneurship is a journey full of missteps, but acknowledging these with compassion rather than self-criticism is vital for long-term growth and success.
A fun tip – A feel-good playlist: Finally, Sullivan shared a practical tip: use music as a tool to shift your mindset when things get tough. A good playlist can sometimes be the perfect antidote to stress or negativity, helping entrepreneurs stay motivated and optimistic.
Conclusion: The Mindset That Fuels Success
As you embark on your own entrepreneurial journey, keep in mind how important your mindset is to your success. Believe in your own abilities, surround yourself with the right people, and lead with empathy and persistence. That is a mindset that can carry you through any challenge and bring your entrepreneurial dreams to life.
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About Author
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. She’s a passionate advocate for female founders and fair access to capital for all.
As the President and Founder of The Startup Station, a strategic CFO advisory firm and financial education platform for startups and small businesses, she has collaborated with over 150 founders across 15 industries, assisting them in raising more than $50M in venture capital funding. Hundreds of entrepreneurs worldwide took The Startup Station’s courses on accounting, financial modeling, valuation and startup finance.
Victoria founded PowerUp Globally, a non-profit program that helps seed-level female-led ventures grow and secure their next round of funding through sales and financial training. The program aims to close the gender funding gap. PowerUp also offers the Female Founder Mindset Gym, a resilience-building program for early-stage female founders.
Before venturing into entrepreneurship, Victoria spent nearly a decade on Wall Street in Deutsche Bank Research and IT Consulting at CapGemini.
Victoria holds a Bachelor’s Degree, Cum Laude, in Computer Science, with a minor in Mathematics from Cornell University, and an MBA, with honors, from Columbia Business School.
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Liz Wald has 25+ years’ experience building company operations and mobilizing global teams in emerging, disruptive industries.
“If you’re raising capital and want to shine when pitching to investors, I highly recommend you choose Victoria Yampolsky and the Startup Station as your resource for high performance results. Victoria is extremely well versed in all aspects of raising capital and the startup landscape. She provides clients with outstanding tools, applicable advice and thoughtful insights to support their fundraising efforts.
“Victoria Yampolsky is THE essential tool for any startup looking to present a viable financial model! If you are a founder who, like me, lacks the business/finance background – YOU NEED HER. If you are looking to show your investors a serious plan for growth and capitalization – YOU NEED HER. Victoria’s thoroughness and dedication will ensure no stone goes unturned in the FOUNDATION of your BUSINESS. And to top it all, she explains everything with such calm & clarity, it is an absolute delight to be working with her.”
“Victoria is a rare find in the startup world. She’s brilliant with startup financial strategies and has this no-nonsense work ethic that proves to deliver results. Victoria worked with a participant of 2020 Startups, a startup founder, and within a couple of months the founder raised capital. Victoria has done several workshops and speaking engagements at 2020 Startups and is always insightful and held in the highest regard by the audience.”
“These workshops are extremely useful for all of us. Victoria is the kind of presenter/professional who inspires confidence. I’d recommend her to any startup trying to figure out how it needs to be organized, capitalized, and operated to have a good business model going forward. She focuses on fundamentals, which, too often, are sorely lacking in our ecosystem, and she knows her stuff backwards and forwards”
Blair Severn is the Chairman and Co-founder of enabling ideas®, a Venture
Irina Sychov is an expert in voice, pitching, and fundraising and the Founder of ANIMA Women, a community supporting women in business. A five-time startup founder, she has extensive experience with family offices in London and Miami. Irina gained recognition for her dynamic presence on the British show X Factor, impressing judges like Simon Cowell, which sharpened her skills in audience engagement and self-marketing—essential tools in the business world.
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. She’s a passionate advocate for female founders and fair access to capital for all.
Irina Sychov – Founder of Women’s Business Community 
Marcia Dawood is an early-stage investor who serves on the Securities and Exchange Commission’s Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital, a member of Golden Seeds, and the chair emeritus of the Angel Capital Association (ACA), a global professional society for angel investors.
Sanford is the Chief Strategy Officer of PowerUp Globally, a strategic and financial planning initiative aimed at revenue-generating seed-level female-led ventures.
Thierry Vodounou, PMP, is Managing Director & Founder, 
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. She’s a passionate advocate for female founders and fair access to capital for all.
“As a busy entrepreneur, I was drawn to PowerUp Globally Coaching Program’s focus on cultivating resilience, emotional intelligence, and a growth mindset for managing the inevitable stresses of building a business. From the first session, the small group size allowed a safe, supportive environment to openly discuss challenges. 
“What I appreciated most about this program was the opportunity to stop during the work day and have an opportunity to reflect. In addition to having access to pre- and post-session materials that were profoundly useful (which I will undoubtedly go back to), being asked to stop, breathe, and process was a gift that carried throughout the day, week, and program. I recommend this program to any female founder or business owner in the midst of building her business.”
“Atending the Power Up Coaching pilot has been an absolute game-changer for me. Victoria and Hamp’s expertise, passion, unwavering support and genuine commitment to empowering women in the entrepreneurial space were evident in every session. Also, what truly made this journey unforgettable were the incredible women I met along the way. Sharing stories, challenges, and dreams with fellow entrepreneurs created a bond that transcended mere networking—it felt like finding a tribe where I truly belonged. It has equipped me with invaluable skills, insights, and a network of like-minded individuals who continue to inspire and support me on my entrepreneurial journey. The lessons learned and the connections made have become pillars of strength in my entrepreneurial journey, guiding me through the highs and lows with gratitude, grace and resilience. I know that the PowerUp Coaching program will always be more than just a program to me—it’s a part of my story, a chapter filled with growth, friendship, and empowerment. I’m immensely grateful to Victoria and Hamp and The Startup Station for helping me realize my potential as a woman entrepreneur.
“What a valuable experience!
“Victoria is one of the smartest, and most talented financial analysts out there. She has created the financial models for 2 of my companies, to which we have raised over $20M using her financials and valuation reports. She is very professional and always makes you prove the assumptions:) She will always be a vital part to my businesses.”
“Victoria truly helped “break me in” as a CEO and startup founder. With her guidance, we’ve discovered the best routes to forming a business model according to the specific needs of my company. From monetization avenues to acquisition strategies and everything in between, Victoria patiently guided me and diligently crafted a meticulously laid-out plan and financial model I feel confident, even proud, to present to prospective investors, as it points to the breadth & scope of work we’ve accomplished together. Victoria is also extremely generous with advice, resources, and introductions. I currently work with a marketing team she introduced to me and I am very happy with them, as well.”
“Victoria really distilled down the financial model to the inputs that need to be discovered in order to determine business viability. Her attention to detail and experience show in taking those inputs and filling out the rest of the model. These are the real numbers that you need for investors.”
“Victoria provided me with great knowledge for the financial projection and reviewed my pitch deck where she provided me with great pointers. She definitely is somebody I count as my inner circle of advisors and recommend her as the go to person for any start up.”
“We are a couple of engineers going through lot’s of trials and errors trying to launch our startup so meeting with Victoria was priceless in terms of getting a fresh unbiased perspective on our business model and getting advice on how to move forward.
“I have the greatest appreciation for Victoria’s contribution in analyzing financial trends and developing the monetization strategies for my business. She is not only an experienced financial analyst, but she is also very creative and gave my business many important suggestions. I felt comfortable and willing to reveal information easily, which helped make the valuation process easier. Victoria can see the big picture almost immediately, and at the same time she is a stickler for details. These attributes make her a perfect financial advisor and mentor for entrepreneurs. Further, Victoria, once given a task, is completely dedicated to it. She has a keen ability to process and synthesize information and make the right decisions, and she comes with the highest recommendation.”
“Victoria is an amazing resource that every start-up should have. She is whip smart and diligent. We worked with her on the valuation of our company and she’s been an invaluable resource in refining our assumptions, revenue and expenditure models. If you think you understand the fundamentals of your own business model, talk to Victoria and get ready to learn so much more!”
“I had the pleasure of working with Victoria for building a working financial model for my business. Her expertise and acumen are not only impressive, but her personable nature made her a joy to work with as well. She was able to offer valuable insights and direction as we strategically built out a financial model, utilizing reliable data assumptions that translate to a usable document for my business. The result and end-product proved the value of both the time and monetary investment. I couldn’t recommend her enough as a resource for any entrepreneur looking to build out a financial model, financial roadmap and/or valuation of their enterprise.”
“Victoria Yampolsky came highly recommended by a colleague of mine and I’ve been fortunate to work with her! She completed the valuation and the financial model for our startup, EnergyPoints. Her unique framework for modeling early-stage ventures allowed us to refine our business plan and use strategy and industry standards to credibly formulate assumptions. Victoria is a Columbia Business School grad and CFA, and her company, The Startup Station, has done 100s of valuations and has an impressive track record. She presented her valuation to two national banks with our accountant, and in both scenarios, she was praised by the level of detail that went into her extensive valuation. I can’t recommend her highly enough!”
“Victoria was a key advisor for Predictive People – as an early stage startup we had tons of questions and we needed professional guidance to sort them out. I am really glad we had her by our side to solve them all, ending with a solid business plan and financial projections. I can’t recommend her more, she’s professional, fast, empathetic, and incredibly smart, a true partner for any startup.”
“Victoria is trustworthy, knowledgeable and customer-focused startup strategic CFO. I’ve been impressed since day 1 with the responsiveness, thoroughness and overall professionalism of Victoria. According to the traditional scenario of almost all early stage startups, the founders are involved in all processes of the company formation. So I am no exception without having a financial education, without professional Excel skills – I nevertheless decided to build a financial model on our own. Honestly, it seemed impossible. But in the end, we did it in a total of 3 weeks. I want to express my deepest gratitude for professionalism and incredible talent to motivate all of our team members. Victoria has a unique ability to get into the essence of the business very quickly, to think very flexibly and innovatively – which is very important for our startup.
“I was a student and client of Victoria through The Startup Station and cannot highlight enough how helpful the process was for our company in reaching our first funding milestone and personally for me. Victoria is a fantastic teacher and recommend her financial modelling courses to anyone. We also worked one to one to refine our company model/financial roadmap and Im proud of my newly developed, ninja-level Excel skills. Paraphrasing from someone famous “Clarity trumps confidence any day of the week” and it’s what I feel from working with Victoria.”
“Building a financial model with Victoria and The Start Up Station for a mutual client was an illuminating experience!
“Victoria is a rare find in the startup world. She’s brilliant with startup financial strategies and has this no-nonsense work ethic that proves to deliver results. Victoria worked with a participant of 2020 Startups, a startup founder, and within a couple of months the founder raised capital. Victoria has done several workshops and speaking engagements at 2020 Startups and is always insightful and held in the highest regard by the audience.”
“Victoria and The Startup Station Team were absolute game-changers for Ovaterra. Victoria served as my right-hand CFO through fundraising, M&A, liquidity crises and more — always guiding the ship with calm, detail-oriented and strategic advice. I would recommend her and her team to any Founder or executive who needs a strategic, fractional CFO to guide your business to the next level.”
“Victoria, we raised $1.4M! It’s finally 
“In business, and especially with startups, getting to a place of clarity around the business and financial models can be challenging even for the most experienced professional. Victoria brings the right mix of business and financial know-how and quickly understands the moving pieces. As such, she’s able to provide an excellent product, a deeper sense of understanding about the project based on its’ needs, and a sense of calm and assurance that the challenges faced will be dealt with in a way that drives growth.”
“I had the pleasure of working closely with Victoria as fractional CFO of our startup. Her expertise in business and financial modeling is truly exceptional. Victoria played a pivotal role in helping our company think through every aspect of our business, and her ability to create a comprehensive model was nothing short of impressive. She not only provided a clear plan for our future but also identified areas where we could improve and grow.
“If you’re raising capital and want to shine when pitching to investors, I highly recommend you choose Victoria Yampolsky and the Startup Station as your resource for high performance results. Victoria is extremely well versed in all aspects of raising capital and the startup landscape. She provides clients with outstanding tools, applicable advice and thoughtful insights to support their fundraising efforts.