The Startup Station Services
The Startup Station provides customized financial modeling and business strategy advice to startup founders. We help founders evaluate financial feasibility of their business plan, convert it into a financial model that they can use not only to value their company for a financing round but also to track their progress and to be able to react timely to market feedback.
We also provide extensive analysis such as Survey Data Analysis and ROI Marketing Analysis to help develop and optimize product-market fit and advertising spending. Finally, we help clients better understand their ICO’s tokenomics and assist with White Paper creation and modeling.
"Victoria truly helped "break me in" as a CEO and startup founder. With her guidance, we've discovered the best routes to forming a business model according to the specific needs of my company. From monetization avenues to acquisition strategies and everything in between, Victoria patiently guided me and diligently crafted a meticulously laid-out plan and financial model I feel confident, even proud, to present to prospective investors, as it points to the breadth & scope of work we've accomplished together. Victoria is also extremely generous with advice, resources, and introductions. I currently work with a marketing team she introduced to me and I am very happy with them, as well.""
- Sansan Fibri, Founder of DreaMe App"I have the greatest appreciation for Victoria Yampolsky’s involvement in analyzing financial trends and development the monetization strategies of my business. She is not only an experienced financial analyst but she is very creative and gave my business many important suggestions. I also feel that as my point of contact, Victoria is very professional, patient and compassionate about working on my startup."
- Magda Stenzel, Founder of Stringflix App"Victoria brings the right mix of business and financial know-how and quickly understands the moving pieces. As such, she's able to provide an excellent product, a deeper sense of understanding about the project based on its' needs, and a sense of calm and assurance that the challenges faced will be dealt with in a way that drives growth. Personally, she is gregarious, thoughtful, thorough, honest, ethical, and precise. What more could you want from a financial strategy consultant."
- Sanford Diday, Advisor to Opkix"Victoria is an amazing resource that every start-up should have. She is whip smart and diligent. We worked with her on the the valuation of our company and she's been an invaluable resource in refining our assumptions, revenue and expenditure models. If you think you understand the fundamentals of your own business model, got talk to Victoria and get ready to learn so much more!"
- Raakhee Miler, CEO of Bitsian
Our Process
We begin by evaluating your business. We review your marketing and financial plans, market and competitive research, as well as any other relevant data. We focus on your revenue streams, pricing strategy, costs, and any interdependencies related to the product development timeline and go-to-market strategies.
Next, we identify gaps to need to be filled, and create a detailed roadmap that will serve as a guide to creating a financial model and valuation for your company.
All of the research specified in the roadmap is conducted by either you or The Startup Station in the second step of the process. We use the research results in order to create all the necessary assumptions for your financial model.
We obtain specific clarity on your revenue streams (launch timing, pricing strategy, variable costs), marketing strategies for each revenue stream, your operating costs, as well as working capital (i.e. capital required to operate your business day-to-day), and fixed asset requirements (i.e. computers and any other equipment you may need).
The third step of the process is conducted by The Startup Station. We create the following:
Monthly revenue forecast, Monthly variable cost forecast, Monthly or yearly salaries forecast, Yearly operating budget, Monthly working capital projections, Monthly fixed asset projections, Yearly Income Statement, Balance Sheet and Cash Flow Statements, Use of Funds, Yearly Free Cash Flow forecast, Valuation, Financial summary with all the key ratios and financial metrics specific to your business, and a Break-even analysis.
In the last step of the process we analyze the results and, if necessary, make adjustments to the model in order to ensure the resulting forecast is conservative, accurately reflects your strategy, and positions you in the best light for investors.
We begin by evaluating your business. We review your marketing and financial plans, market and competitive research, as well as any other relevant data. We focus on your revenue streams, pricing strategy, costs, and any interdependencies related to the product development timeline and go-to-market strategies.
Next, we identify gaps that need to be filled, and create a detailed roadmap that will serve as a guide to creating a financial model and valuation for your company.
>Price: $800
We begin by evaluating your business. We review your marketing and financial plans, market and competitive research, as well as any other relevant data. We focus on your revenue streams, pricing strategy, costs, and any interdependencies related to the product development timeline and go-to-market strategies.
Next, we identify gaps that need to be filled, and create a detailed roadmap that will serve as a guide to creating a financial model and valuation for your company. We then work with you to follow the roadmap and create a detailed financial model/plan which credibly reflects your business plan and the resulting company valuation.
> Price for tech startups: $8,000-$10,000
Scope: Up to 4 revenue streams, up to 15 hours of formulating assumptions
Each additional revenue stream: $400-$1,000
> Price for product startups: $10,000-$12,000
Scope: Up to 4 revenue streams, up to 15 hours of formulating assumptions
Each additional revenue stream: $400-$1,000
This report summarizes the assumptions behind the financial model as well all the key financial metrics and ratios. It provides rationale on how the assumptions were formulated as well as more details on how revenues or costs were modeled and why they were modeled in that way.
> Price: $800 - $1200
The Startup Station’s marketing ROI Analysis product can help you decide which marketing strategies have the highest return on investment for your business by combining econometric analysis, consumer behavior, and market research data. Our deliverable is a detailed write-up with an explanatory analysis of your marketing campaign's results, along with our recommendations for how to best spend your marketing dollars.
> Prices:
ROI Calculation & Optimization: $1,000 - $3,500
Write up of Results: $1,000 - $1,500
Our Survey Data Analysis product can help you with customer discovery and product-consumer fit. We work with you from the development of the survey questions, sampling procedure, and sample size all the way through the data analysis and report generation. Our deliverable is a detailed write up with explanatory, and potentially predictive, answers to your initial research questions along with our recommendations based on those answers.
> Prices:
Survey development and construction: $1,000-$1,500
Sampling procedure and Power Analysis: $500-$1,000
Data analysis and write up: $2,500-$4,000
Our Token Valuation product provides a comprehensive quantitative analysis of the token and the underlying business model from both the financial and statistical perspectives.
We build a robust financial model and provide a valuation that accurately reflects the company’s business and marketing strategies. We also conduct detailed White Paper and Token Pricing analysis, including Monte Carlo simulations along with statistical and econometric modeling.
> Prices (unfunded startups):
Financial model and valuation: $10,000-$12,500
White paper revision: $2,500
Token pricing strategy: $2,500-$5,000
> Prices (funded startups):
Financial model and valuation: $12,000-$15,000
White paper revision: $3,000
Token pricing strategy: $3,000-$6,000
Our Financial Model Audit product is a comprehensive review of your business’s financial model.
We review its structure as well as the underlying logic to ensure that it is built properly, has fully formulated and articulated assumptions, and correctly reflects the company's business strategy, marketing strategy, and costs.
> Price: $400-$1400