The Startup Station Services
Services
The Startup Station provides customized financial modeling and business strategy advice to startup founders. We help founders evaluate the financial feasibility of their business plan, convert it into a financial model that they can use not only to value their company for a financing round, but also to track their progress and to be able to react timely to market feedback.
We can audit and refine existing financial models or create new financial models from scratch. We also help clients better understand their ICO’s tokenomics and assist with White Paper creation and revision.
Testimonials
"Victoria truly helped "break me in" as a CEO and startup founder. With her guidance, we've discovered the best routes to forming a business model according to the specific needs of my company. From monetization avenues to acquisition strategies and everything in between, Victoria patiently guided me and diligently crafted a meticulously laid-out plan and financial model I feel confident, even proud, to present to prospective investors, as it points to the breadth & scope of work we've accomplished together. Victoria is also extremely generous with advice, resources, and introductions. I currently work with a marketing team she introduced to me and I am very happy with them, as well.""
- Sansan Fibri, Founder of DreaMe App"I have the greatest appreciation for Victoria Yampolsky’s involvement in analyzing financial trends and development the monetization strategies of my business. She is not only an experienced financial analyst but she is very creative and gave my business many important suggestions. I also feel that as my point of contact, Victoria is very professional, patient and compassionate about working on my startup."
- Magda Stenzel, Founder of Stringflix App"Victoria brings the right mix of business and financial know-how and quickly understands the moving pieces. As such, she's able to provide an excellent product, a deeper sense of understanding about the project based on its needs, and a sense of calm and assurance that the challenges faced will be dealt with in a way that drives growth. Personally, she is gregarious, thoughtful, thorough, honest, ethical, and precise. What more could you want from a financial strategy consultant."
- Sanford Diday, Advisor to Opkix"Victoria is an amazing resource that every start-up should have. She is whip smart and diligent. We worked with her on the the valuation of our company and she's been an invaluable resource in refining our assumptions, revenue and expenditure models. If you think you understand the fundamentals of your own business model, got talk to Victoria and get ready to learn so much more!"
- Raakhee Miler, CEO of Bitsian
Our Process
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Evaluate
We begin by evaluating your business. We review your marketing and financial plans, market and competitive research, as well as any other relevant data. We focus on your revenue streams, pricing strategy, costs, and any interdependencies related to the product development timeline and go-to-market strategies.
Next, we identify gaps that need to be filled, and create a detailed roadmap that will serve as a guide to creating a financial model and a valuation for your company.
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Formulate
All of the research specified in the roadmap is conducted by either you or The Startup Station in the second step of the process. We use the research results in order to create all of the necessary assumptions for your financial model.
We clarify your revenue streams (launch timing, pricing strategy, and variable costs), marketing strategies for each revenue stream, your operating costs, working capital (i.e. capital required to operate your business day-to-day), and fixed asset requirements (i.e. computers and any other equipment you may need).
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Model
The third step of the process is conducted by The Startup Station. We create the following:
Monthly revenue forecast, Monthly variable cost forecast, Monthly or yearly salaries forecast, Yearly operating budget, Monthly working capital projections, Monthly fixed asset projections, Yearly Income Statement, Balance Sheet and Cash Flow Statements, Use of Funds, Yearly Free Cash Flow forecast, Valuation, Financial summary with all the key ratios and financial metrics specific to your business, and a Break-even analysis.
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Analyze and Refine
In the last step of the process we analyze the results and, if necessary, make adjustments to the model in order to ensure the resulting forecast is conservative, accurately reflects your strategy, and positions you in the best light for investors.
Startup Valuation Roadmap
We begin by evaluating your business. We review your marketing and financial plans, market and competitive research, as well as any other relevant data. We focus on your revenue streams, pricing strategy, costs, and any interdependencies related to the product development timeline and go-to-market strategies.
Next, we identify gaps that need to be filled, and create a detailed roadmap that will serve as a guide to creating a financial model and a valuation for your company.
>Price: $800
Startup Financial Model and Valuation
We begin by evaluating your business. We review your marketing and financial plans, market and competitive research, as well as any other relevant data. We focus on your revenue streams, pricing strategy, costs, and any interdependencies related to the product development timeline and go-to-market strategies.
Next, we identify gaps that need to be filled, and create a detailed roadmap that will serve as a guide to creating a financial model and a valuation for your company. We then work with you to follow the roadmap and create a detailed financial model/plan and the resulting company valuation which credibly reflect your business plan.
The final model will contain monthly projections of Revenues, Variable Costs, Working Capital, and Fixed Assets, annual or monthly projections of Fixed Costs, annual Income Statement, Cash Flow Statement, and Balance Sheet, a Financial Summary, Use of Funds and a Valuation, and a Break-Even Analysis.
Valuation Report
This report summarizes the assumptions behind the financial model as well as all the key financial metrics and ratios. It provides the rationale for how the assumptions were formulated as well as more details on how revenues or costs were modeled and why they were modeled in that way.
Pitch Deck Review
Our Pitch Deck Review product provides a comprehensive analysis of the company's value proposition from both the financial and business perspectives.
We ensure that the presentation accurately reflects the company’s business fundamentals and that the financials correctly substantiate the story. We deliver page-by-page feedback with areas of improvement.
Financial Model Audit
Our Financial Model Audit product is a comprehensive review of your business’s financial model.
We review its structure as well as the underlying logic to ensure that it is built properly, has fully formulated and articulated assumptions, and correctly reflects the company's business strategy, marketing strategy, and costs.