12 One-Hour Mindset Sessions
BONUS: Lifetime Access to Business Library
7 Hours of Business Training on Key Startup Topics
BONUS: Three-Month Access to the Fourth Effect Platform
“I really enjoyed meeting a diverse mix of peers. The networking was great and the sessions were …
“As a busy entrepreneur, I was drawn to PowerUp Globally Coaching Program’s focus on cultivating resilience …
“Attending the Power Up Coaching pilot has been an absolute game-changer for me. Victoria and Hamp’s …
“What I appreciated most about this program was the opportunity to stop during the work day and have an opportunity …
Why Choose Our Program?
Every attendee wants success for themselves for different reasons. And if you want to chart a path to greatness, it starts with being prepared for it!
PART 1: Design Your Day to Win
Start Full – Finish Full. Create simple morning and evening rituals.
Incorporate empowering rituals into your daily routine to start and finish each day on a positive note. These rituals are designed to boost personal energy, ignite optimism, and diminish stress.
When it gets hard – remember why you started. Understand the purpose of your startup in relation to your personal values and life’s mission.
Align your company’s mission with personal values to ensure a focused pursuit of your purpose. This alignment fuels motivation, provides clarity for prioritizing tasks, and enhances productivity.
Getting THE RIGHT things done.
Master goal-setting for impactful results. Prioritize mission-critical tasks, craft action-oriented daily plans, and sustain motivation by tackling challenging goals efficiently. Avoid the trap of lengthy to-do lists and procrastination.
Master your focus to master your day.
Swiftly overcome mistakes, prioritize what is in your direct control, and maintain a positive attitude. Address the pain points of self-blame, wasted energy, and focusing on “could have, should have, would have” and “what if.”
PART 2: Transform Setbacks and Failure into Innovation and Future Wins
Manage Unreasonable Expectations and Setbacks
Handle the challenges of the entrepreneurial journey with resilience. Navigate setbacks and unreasonable expectations with a pragmatic mindset. Learn how to maintain momentum, adapt quickly, innovate, and avoid stress and burnout.
Simplify to act. Eliminate procrastination and overwhelm.
Prioritize essential projects and make progress in uncertain situations. Restructure your work environment to save time, utilize talent effectively, and avoid unnecessary expenses.
Learn or win – How to effectively manage rejection and failure.
Learn effective management of rejection and failure by staying motivated, preventing self-sabotage, and avoiding burnout. View failures as learning opportunities with actionable takeaways for future success.
Get unstuck – How to navigate bottlenecks.
Dream big. Prevent stagnation. Make the impossible happen. Learn how to generate out of the box ideas and ask for help effectively, leveraging AI and workplace design to enhance innovation and productivity.
PART 3: Build a Self-Leadership Mindset
Believe in yourself and you are halfway there.
Transform anxious thoughts into action plans, prevent self-sabotage, and maintain focus on productive actions. Seek solutions instead of falling into victim-passive mode.
Rewire self-sabotaging habits and behavior responses.
Focus on action and progress instead of setting yourself up for doomsday scenarios. Avoid wasting resources on avoidable hiccups.
Become a stress-proof superhero. Deactivate stress and build resilience.
Make sound decisions under pressure, stay calm during challenges, and bounce back quickly. Use biology, environment, and self-talk to manage stress effectively.
Do your best when it matters the most. Prepare for negotiations and difficult conversations.
Prepare for negotiations and difficult conversations by visualizing the best result and creating win-win outcomes. Manage your stress levels by using powered-up breathwork and posture to boost dopamine and other brain chemicals of confidence and optimal performance.
About Victoria Yampolsky, Creator of Female Founder Mindset Gym
Victoria Yampolsky is a serial entrepreneur and strategic CFO specializing in financial modeling and valuation. As the Founder of The Startup Station, she has worked with over 150 founders across 15 industries, helping them raise more than $50 million in venture capital. Her courses on financial topics have reached hundreds of entrepreneurs worldwide, and she has taught at the Bank of America Institute of Women’s Entrepreneurship at Cornell University.
In 2023, Victoria launched PowerUp Globally to address the gender funding gap. Its flagship program, the Female Founder Mindset Gym, is the only program that focuses on mindset while also offering business training and access to a mentorship platform connecting participants with over 2,000 executives and 150 angel investors.
That year, she also represented New York State on the NSBA Leadership Council, advocating for fair access to capital for women. She is now working on passing New York State Bill A09786 to promote diversity in venture capital.
Victoria holds a Bachelor’s Degree, Cum Laude, in Computer Science, with a minor in Mathematics from Cornell University, and an MBA, with honors, from Columbia Business School.
About Angela Shurina, Creator of Mindset Sessions Content
Angela is a multidisciplinary Executive High Performance Coach for tech founders, leaders, tech teams, and startups.
She is the founder and head coach of “Brain Breakthrough Coaching” on a mission to unlock more of the hidden human potential in purpose-driven companies.
In her work, Angela uniquely blends neuroscience research, the psychology of high performance with supporting integrative brain-body health, nutrition, stress resilience, productivity, and mindset tools.
Angela helps purpose-driven founders, leaders, and teams build their vision faster, without burnout, creating more time, health, and freedom, and personalized work-life balance, thriving amid uncertainty, unpredictability, and global/local challenges.
An interesting fact about Angela: she graduated with a degree in Computer Science, but then transitioned to her strongest passion – coaching. She’s originally from Russia, Siberia, Surgut and for the past 15 years lived in 15 countries as a digital nomad before settling in Cape Town, SA.
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“If you’re raising capital and want to shine when pitching to investors, I highly recommend you choose Victoria Yampolsky and the Startup Station as your resource for high performance results. Victoria is extremely well versed in all aspects of raising capital and the startup landscape. She provides clients with outstanding tools, applicable advice and thoughtful insights to support their fundraising efforts.
“Victoria is a rare find in the startup world. She’s brilliant with startup financial strategies and has this no-nonsense work ethic that proves to deliver results. Victoria worked with a participant of 2020 Startups, a startup founder, and within a couple of months the founder raised capital. Victoria has done several workshops and speaking engagements at 2020 Startups and is always insightful and held in the highest regard by the audience.”
“These workshops are extremely useful for all of us. Victoria is the kind of presenter/professional who inspires confidence. I’d recommend her to any startup trying to figure out how it needs to be organized, capitalized, and operated to have a good business model going forward. She focuses on fundamentals, which, too often, are sorely lacking in our ecosystem, and she knows her stuff backwards and forwards”
“Victoria Yampolsky is THE essential tool for any startup looking to present a viable financial model! If you are a founder who, like me, lacks the business/finance background – YOU NEED HER. If you are looking to show your investors a serious plan for growth and capitalization – YOU NEED HER. Victoria’s thoroughness and dedication will ensure no stone goes unturned in the FOUNDATION of your BUSINESS. And to top it all, she explains everything with such calm & clarity, it is an absolute delight to be working with her.”
Liz Wald has 25+ years’ experience building company operations and mobilizing global teams in emerging, disruptive industries.
Blair Severn is the Chairman and Co-founder of enabling ideas®, a Venture
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. She’s a passionate advocate for female founders and fair access to capital for all.
Irina Sychov is an expert in voice, pitching, and fundraising and the Founder of ANIMA Women, a community supporting women in business. A five-time startup founder, she has extensive experience with family offices in London and Miami. Irina gained recognition for her dynamic presence on the British show X Factor, impressing judges like Simon Cowell, which sharpened her skills in audience engagement and self-marketing—essential tools in the business world.
Marcia Dawood is an early-stage investor who serves on the Securities and Exchange Commission’s Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital, a member of Golden Seeds, and the chair emeritus of the Angel Capital Association (ACA), a global professional society for angel investors.
Sanford is the Chief Strategy Officer of PowerUp Globally, a strategic and financial planning initiative aimed at revenue-generating seed-level female-led ventures.
Irina Sychov – Founder of Women’s Business Community 
Thierry Vodounou, PMP, is Managing Director & Founder, 
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. She’s a passionate advocate for female founders and fair access to capital for all.
“What I appreciated most about this program was the opportunity to stop during the work day and have an opportunity to reflect. In addition to having access to pre- and post-session materials that were profoundly useful (which I will undoubtedly go back to), being asked to stop, breathe, and process was a gift that carried throughout the day, week, and program. I recommend this program to any female founder or business owner in the midst of building her business.”
“Atending the Power Up Coaching pilot has been an absolute game-changer for me. Victoria and Hamp’s expertise, passion, unwavering support and genuine commitment to empowering women in the entrepreneurial space were evident in every session. Also, what truly made this journey unforgettable were the incredible women I met along the way. Sharing stories, challenges, and dreams with fellow entrepreneurs created a bond that transcended mere networking—it felt like finding a tribe where I truly belonged. It has equipped me with invaluable skills, insights, and a network of like-minded individuals who continue to inspire and support me on my entrepreneurial journey. The lessons learned and the connections made have become pillars of strength in my entrepreneurial journey, guiding me through the highs and lows with gratitude, grace and resilience. I know that the PowerUp Coaching program will always be more than just a program to me—it’s a part of my story, a chapter filled with growth, friendship, and empowerment. I’m immensely grateful to Victoria and Hamp and The Startup Station for helping me realize my potential as a woman entrepreneur.
“As a busy entrepreneur, I was drawn to PowerUp Globally Coaching Program’s focus on cultivating resilience, emotional intelligence, and a growth mindset for managing the inevitable stresses of building a business. From the first session, the small group size allowed a safe, supportive environment to openly discuss challenges. 
“What a valuable experience!
“Victoria really distilled down the financial model to the inputs that need to be discovered in order to determine business viability. Her attention to detail and experience show in taking those inputs and filling out the rest of the model. These are the real numbers that you need for investors.”
“Victoria provided me with great knowledge for the financial projection and reviewed my pitch deck where she provided me with great pointers. She definitely is somebody I count as my inner circle of advisors and recommend her as the go to person for any start up.”
“If you’re raising capital and want to shine when pitching to investors, I highly recommend you choose Victoria Yampolsky and the Startup Station as your resource for high performance results. Victoria is extremely well versed in all aspects of raising capital and the startup landscape. She provides clients with outstanding tools, applicable advice and thoughtful insights to support their fundraising efforts.
“We are a couple of engineers going through lot’s of trials and errors trying to launch our startup so meeting with Victoria was priceless in terms of getting a fresh unbiased perspective on our business model and getting advice on how to move forward.
“I have the greatest appreciation for Victoria’s contribution in analyzing financial trends and developing the monetization strategies for my business. She is not only an experienced financial analyst, but she is also very creative and gave my business many important suggestions. I felt comfortable and willing to reveal information easily, which helped make the valuation process easier. Victoria can see the big picture almost immediately, and at the same time she is a stickler for details. These attributes make her a perfect financial advisor and mentor for entrepreneurs. Further, Victoria, once given a task, is completely dedicated to it. She has a keen ability to process and synthesize information and make the right decisions, and she comes with the highest recommendation.”
“Victoria is an amazing resource that every start-up should have. She is whip smart and diligent. We worked with her on the valuation of our company and she’s been an invaluable resource in refining our assumptions, revenue and expenditure models. If you think you understand the fundamentals of your own business model, talk to Victoria and get ready to learn so much more!”
“I had the pleasure of working with Victoria for building a working financial model for my business. Her expertise and acumen are not only impressive, but her personable nature made her a joy to work with as well. She was able to offer valuable insights and direction as we strategically built out a financial model, utilizing reliable data assumptions that translate to a usable document for my business. The result and end-product proved the value of both the time and monetary investment. I couldn’t recommend her enough as a resource for any entrepreneur looking to build out a financial model, financial roadmap and/or valuation of their enterprise.”
“Victoria Yampolsky came highly recommended by a colleague of mine and I’ve been fortunate to work with her! She completed the valuation and the financial model for our startup, EnergyPoints. Her unique framework for modeling early-stage ventures allowed us to refine our business plan and use strategy and industry standards to credibly formulate assumptions. Victoria is a Columbia Business School grad and CFA, and her company, The Startup Station, has done 100s of valuations and has an impressive track record. She presented her valuation to two national banks with our accountant, and in both scenarios, she was praised by the level of detail that went into her extensive valuation. I can’t recommend her highly enough!”
“Victoria was a key advisor for Predictive People – as an early stage startup we had tons of questions and we needed professional guidance to sort them out. I am really glad we had her by our side to solve them all, ending with a solid business plan and financial projections. I can’t recommend her more, she’s professional, fast, empathetic, and incredibly smart, a true partner for any startup.”
“Victoria is trustworthy, knowledgeable and customer-focused startup strategic CFO. I’ve been impressed since day 1 with the responsiveness, thoroughness and overall professionalism of Victoria. According to the traditional scenario of almost all early stage startups, the founders are involved in all processes of the company formation. So I am no exception without having a financial education, without professional Excel skills – I nevertheless decided to build a financial model on our own. Honestly, it seemed impossible. But in the end, we did it in a total of 3 weeks. I want to express my deepest gratitude for professionalism and incredible talent to motivate all of our team members. Victoria has a unique ability to get into the essence of the business very quickly, to think very flexibly and innovatively – which is very important for our startup.
“I was a student and client of Victoria through The Startup Station and cannot highlight enough how helpful the process was for our company in reaching our first funding milestone and personally for me. Victoria is a fantastic teacher and recommend her financial modelling courses to anyone. We also worked one to one to refine our company model/financial roadmap and Im proud of my newly developed, ninja-level Excel skills. Paraphrasing from someone famous “Clarity trumps confidence any day of the week” and it’s what I feel from working with Victoria.”
“Building a financial model with Victoria and The Start Up Station for a mutual client was an illuminating experience!
“Victoria is a rare find in the startup world. She’s brilliant with startup financial strategies and has this no-nonsense work ethic that proves to deliver results. Victoria worked with a participant of 2020 Startups, a startup founder, and within a couple of months the founder raised capital. Victoria has done several workshops and speaking engagements at 2020 Startups and is always insightful and held in the highest regard by the audience.”
“Victoria and The Startup Station Team were absolute game-changers for Ovaterra. Victoria served as my right-hand CFO through fundraising, M&A, liquidity crises and more — always guiding the ship with calm, detail-oriented and strategic advice. I would recommend her and her team to any Founder or executive who needs a strategic, fractional CFO to guide your business to the next level.”
“Victoria, we raised $1.4M! It’s finally 
“Victoria is one of the smartest, and most talented financial analysts out there. She has created the financial models for 2 of my companies, to which we have raised over $20M using her financials and valuation reports. She is very professional and always makes you prove the assumptions:) She will always be a vital part to my businesses.”
“In business, and especially with startups, getting to a place of clarity around the business and financial models can be challenging even for the most experienced professional. Victoria brings the right mix of business and financial know-how and quickly understands the moving pieces. As such, she’s able to provide an excellent product, a deeper sense of understanding about the project based on its’ needs, and a sense of calm and assurance that the challenges faced will be dealt with in a way that drives growth.”
“I had the pleasure of working closely with Victoria as fractional CFO of our startup. Her expertise in business and financial modeling is truly exceptional. Victoria played a pivotal role in helping our company think through every aspect of our business, and her ability to create a comprehensive model was nothing short of impressive. She not only provided a clear plan for our future but also identified areas where we could improve and grow.
“Victoria Yampolsky is THE essential tool for any startup looking to present a viable financial model! If you are a founder who, like me, lacks the business/finance background – YOU NEED HER. If you are looking to show your investors a serious plan for growth and capitalization – YOU NEED HER. Victoria’s thoroughness and dedication will ensure no stone goes unturned in the FOUNDATION of your BUSINESS. And to top it all, she explains everything with such calm & clarity, it is an absolute delight to be working with her.”