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All articles by The Startup Station

We have blogs in six categories. Click on the category name in the menu below to see blogs in that category. You can also use the search function.
December 9, 2023
โ€œWhy create financial projections when it is all a guess?โ€ That is a question I hear all too often. Many entrepreneurs and small business owners have trouble making estimates and reducing the uncertainty in which they operate to a limited set of variables within a structured model.
December 5, 2023
There are two valuation methodologies for early-stage startups: qualitative and quantitative. All qualitative approaches are based on some sort of scorecard. Quantitative Approach allows you to assess the financial feasibility of your business plan and represents a more accurate value of your company. Learn more in the article.
December 3, 2023
One of the most confusing concepts to understand for entrepreneurs with no finance background is the difference between cash and income. In this article we discuss the three reasons that drive the discrepancy.
November 28, 2023
It is very exciting when your company has raised a round of capital or has enough operating capital, and finally can spread its wings and fly. Invest in marketing, hire people, tell the world about the amazing product youโ€™ve created and, of course, drive sales.
November 19, 2023
Competitive research is integral to any startup business plan. It demonstrates that there is a demand for the product or service to be launched and that other existing solutions meet this demand inadequately. Deep understanding of the competitive landscape enables a startup to really hone in on its unique value proposition as well as formulate its own go-to-market strategy.
November 19, 2023
In its recent report, S&P Global analyzed earnings and share price data of U.S. -based companies between 2002 and May 2019, following 5,825 new executive appointments for roles of CEO and CFO. About 10% of those appointments were women. The data showed that …
November 19, 2023
The difference between WACC, or Weighted Average Cost of Capital, and the investorsโ€™ return confuses many entrepreneurs, especially those with very little finance knowledge. Both are important valuation concepts and will definitely come up in your fundraising process. In this article and the corresponding video, we will learn what they are, how they differ from each other, and how to calculate them.
November 19, 2023
The cash flow issue is obvious – we all know that we need cash to run a company. But what exactly is working capital and why does it matter? Letโ€™s start with the definition: working capital is the capital required to run a company day-to-day.
November 5, 2023
There is a lot of misconception in the startup community about what a startup financial model represents and, especially, how accurate it is. When I discuss the importance of financial analysis with entrepreneurs, they push back arguing that there is no validity to the numbers not verified by the market.
November 1, 2023
When we think about startup financial issues, we usually refer to funding. However, instead of focusing on funding, which is the outcome, we suggest to focus on the underlying reason which causes a startup to run out of money prematurely. That reason is improper budgeting.

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