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All articles by The Startup Station

We have blogs in six categories. Click on the category name in the menu below to see blogs in that category. You can also use the search function.
December 19, 2023

This year The Startup Station is celebrating its ten year anniversary. When I reflect on the past decade, I am very proud of the growth journey The Startup Station and I have been on. What started as a strategic and financial consultancy became a strategic finance hub spanning activities across multiple areas all making a difference for many entrepreneurs around the world.

December 18, 2023

One of the most frequent complaints I hear from investors is that founders donโ€™t communicate regularly with them, and even when they communicate they donโ€™t give investors the information they are looking for. Here are six tips on how to effectively structure regular investor updates.

December 11, 2023

A Board of Advisors is a little different from Board of Directors. It is created in order to help the companyโ€™s executives make better decisions and execute the companyโ€™s strategy faster and more efficiently โ€“ in short, it supports the company and the vision of the company executives, and is not beholden to the whims of the shareholders.

December 9, 2023

โ€œWhy create financial projections when it is all a guess?โ€ That is a question I hear all too often. Many entrepreneurs and small business owners have trouble making estimates and reducing the uncertainty in which they operate to a limited set of variables within a structured model.

December 5, 2023

There are two valuation methodologies for early-stage startups: qualitative and quantitative. All qualitative approaches are based on some sort of scorecard. Quantitative Approach allows you to assess the financial feasibility of your business plan and represents a more accurate value of your company. Learn more in the article.

December 3, 2023

One of the most confusing concepts to understand for entrepreneurs with no finance background is the difference between cash and income. In this article we discuss the three reasons that drive the discrepancy.

November 28, 2023

It is very exciting when your company has raised a round of capital or has enough operating capital, and finally can spread its wings and fly. Invest in marketing, hire people, tell the world about the amazing product youโ€™ve created and, of course, drive sales.

November 19, 2023

Competitive research is integral to any startup business plan. It demonstrates that there is a demand for the product or service to be launched and that other existing solutions meet this demand inadequately. Deep understanding of the competitive landscape enables a startup to really hone in on its unique value proposition as well as formulate its own go-to-market strategy.

November 19, 2023

In its recent report, S&P Global analyzed earnings and share price data of U.S. -based companies between 2002 and May 2019, following 5,825 new executive appointments for roles of CEO and CFO. About 10% of those appointments were women.

The data showed that …

November 19, 2023

The difference between WACC, or Weighted Average Cost of Capital, and the investorsโ€™ return confuses many entrepreneurs, especially those with very little finance knowledge. Both are important valuation concepts and will definitely come up in your fundraising process. In this article and the corresponding video, we will learn what they are, how they differ from each other, and how to calculate them.

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