All articles by The Startup Station
We have blogs in six categories. Click on the category name in the menu below to see blogs in that category. You can also use the search function.
October 7, 2024
Investor Insights: What Female Founders Need to Know to Navigate Bias and Accelerate Fundraising
In the dynamic world of startups, female founders are making significant strides. However, navigating the landscape of funding and investor relations can still present unique challenges. According to a recent report, women-founded companies received only 2% of venture capital, less if you are a minority. This blog post aims to provide valuable insights and actionable advice for women-led startups, ensuring female entrepreneurs are well-equipped to secure the funding they need to thrive.
August 26, 2024
Top Four Financial Tips for Pre-Seed/ Pre-Revenue Companies
Founders frequently seek financial tips for pre-seed/pre-revenue companies. In this blog, weโll explore four key areas:
1. Developing your initial bootstrapped budget
2. Ensuring that your unit economics are sound
3. Determining the number of customers needed to cover operating costs
4. Calculating the sales and marketing budget necessary to achieve your sales targets
July 24, 2024
Win Investorsโ Trust with Credible Financials
Financials are typically a weak point in most startup pitch decks and a source of fear for most early-stage founders. Yet, they are a critical part of the due diligence process and execution post funding.
Creating projections at early stages is challenging for founders for several reasons:
1. There is usually little or no financial data to use as a starting point for projections.
2. Founders fundraising for the first time donโt know exactly what investors are looking for in their financials.
3. Founders with product or technical backgrounds lack the basic knowledge of finance and accounting. With the lack of this knowledge, it is hard to compile and present the data correctly.
In this blog we will be discussing five reasons why early-stage startups need a financial model, what financial data pre-seed and seed investors expect to see from founders, and most common mistakes founders make in their financial models.
July 10, 2024
Ultimate Guide to Valuation of Pre-Revenue Startups
Being confronted with having to value your venture without any financial data and often without proper finance training is the nightmare and reality of every startup founder. You donโt want to sell yourself short, and at the same time, you donโt want to seem unrealistic and lose a chance to raise capital.
There is a lot of confusion in the startup community around how accurate a valuation for a company with no financial history and no revenues can be and what exactly it measures.
We are here to help you understand all these topics
March 14, 2024
The Ultimate Guide to Fundraising: How to Get Ready, Find the Right Investors and Negotiate the Deal that Works for You
Fundraising is a daunting challenge, even for the best finance professionals, and downright scary for startup founders with no finance experience. According to Fundable and Entrepreneur, 565,000 startups are launched every year and just under 3% receive angel and VC investments.
That is why we decided to dive into this subject in the next three months in three parts:
GETTING READY
LOOKING FOR INVESTORS
NEGOTIATING YOUR TERM SHEET
January 31, 2024
Ultimate Guide “How to Estimate Demand for Early Stage Startups?”
For any early-stage startup founder, there are several key moments that mark the trajectory of the companyโs growth and serve as a testament to the founding teamโs hard work. To name a few, there are the MPV launch, your first customer, and, of course, your first term sheet.
Raising money is a daunting and outright scary task for any first-time entrepreneur, and thus getting that first term sheet from a professional investor is an incredible validation of your vision, product quality, and persistence.
January 15, 2024
The Startup Station Insights – Excel Tricks. How to Model Various Business Scenarios
A financial model is a quantitative representation of the companyโs business plan. In a way, it is the companyโs brain, demonstrating how its strategic decisions affect different functions and translate into financial results.
For that brain to work properly, we need to correctly create the step by step instructions of what happens with the company as a result of its strategic decisions, or financial model assumptions. The process of creating such assumptions and logic is the expertise of The Startup Station and the crux of our unique methodology.
The final step is the implementation of this logic, and this requires knowledge of Excel. In this article we discuss four most useful Excel tricks you can use for modeling a variety of business scenarios.
December 19, 2023
The Startup Station Celebrates Ten Years
This year The Startup Station is celebrating its ten year anniversary. When I reflect on the past decade, I am very proud of the growth journey The Startup Station and I have been on. What started as a strategic and financial consultancy became a strategic finance hub spanning activities across multiple areas all making a difference for many entrepreneurs around the world.
December 18, 2023
6 Tips on How to Write Investors’ Updates and Build Investors’ Trust
One of the most frequent complaints I hear from investors is that founders donโt communicate regularly with them, and even when they communicate they donโt give investors the information they are looking for. Here are six tips on how to effectively structure regular investor updates.
December 11, 2023
6 Reasons Why a Board of Advisors Could Help a Startup
A Board of Advisors is a little different from Board of Directors. It is created in order to help the companyโs executives make better decisions and execute the companyโs strategy faster and more efficiently โ in short, it supports the company and the vision of the company executives, and is not beholden to the whims of the shareholders.
Still have questions?
We are happy to talk to you. Book a FREE 30-min consultation now by pressing the button below and, as a bonus, we will send you a COMPLIMENTARY financial health checklist.







“Coming in with no formal background in financial modeling or accounting and as a first-time founder, I needed exactly this program. Victoriaโs financial training covered startup accounting, investor-ready financials, key metrics, and break-even across common business models, presenting and analyzing financials, and term sheets and valuation, which finally made the numbers click. I built a working bottoms-up forecast, clarified our unit economics, and can now speak to the model with more confidence. Jeanneโs investing expertise clarified what investors actually care about, from pitch deck structure to effective cold outreach. Demo Day prep and the Demo Day pressure-tested the narrative and produced actionable feedback. The broader network, from go-to-market to legal, was generous and will remain a source of support. Iโm leaving with a credible model, a sharper deck, a focused target list, and a clear plan Iโm already executing!”
“
“
“

“If youโre raising capital and want to shine when pitching to investors, I highly recommend you choose Victoria Yampolsky and the Startup Station as your resource for high performance results. Victoria is extremely well versed in all aspects of raising capital and the startup landscape. She provides clients with outstanding tools, applicable advice and thoughtful insights to support their fundraising efforts.
“Victoria is a rare find in the startup world. Sheโs brilliant with startup financial strategies and has this no-nonsense work ethic that proves to deliver results. Victoria worked with a participant of 2020 Startups, a startup founder, and within a couple of months the founder raised capital. Victoria has done several workshops and speaking engagements at 2020 Startups and is always insightful and held in the highest regard by the audience.”
“These workshops are extremely useful for all of us. Victoria is the kind of presenter/professional who inspires confidence. Iโd recommend her to any startup trying to figure out how it needs to be organized, capitalized, and operated to have a good business model going forward. She focuses on fundamentals, which, too often, are sorely lacking in our ecosystem, and she knows her stuff backwards and forwards”
“Victoria Yampolsky is THE essential tool for any startup looking to present a viable financial model! If you are a founder who, like me, lacks the business/finance background โ YOU NEED HER. If you are looking to show your investors a serious plan for growth and capitalization โ YOU NEED HER. Victoriaโs thoroughness and dedication will ensure no stone goes unturned in the FOUNDATION of your BUSINESS. And to top it all, she explains everything with such calm & clarity, it is an absolute delight to be working with her.”
Liz Wald has 25+ yearsโ experience building company operations and mobilizing global teams in emerging, disruptive industries.
Blair Severn is the Chairman and Co-founder of enabling ideasยฎ, a Venture
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. Sheโs a passionate advocate for female founders and fair access to capital for all.
Irina Sychov is an expert in voice, pitching, and fundraising and the Founder of ANIMA Women, a community supporting women in business. A five-time startup founder, she has extensive experience with family offices in London and Miami. Irina gained recognition for her dynamic presence on the British show X Factor, impressing judges like Simon Cowell, which sharpened her skills in audience engagement and self-marketingโessential tools in the business world.









Marcia Dawood is an early-stage investor who serves on the Securities and Exchange Commissionโs Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital, a member of Golden Seeds, and the chair emeritus of the Angel Capital Association (ACA), a global professional society for angel investors.
Sanford is the Chief Strategy Officer of PowerUp Globally, a strategic and financial planning initiative aimed at revenue-generating seed-level female-led ventures.
Irina Sychov – Founder of Womenโs Business Community
Thierry Vodounou, PMP, is Managing Director & Founder,
Victoria Yampolsky is a serial entrepreneur, strategic CFO advisor for numerous early-stage start-ups and expert in financial modeling and valuation. Sheโs a passionate advocate for female founders and fair access to capital for all.
“What I appreciated most about this program was the opportunity to stop during the work day and have an opportunity to reflect. In addition to having access to pre- and post-session materials that were profoundly useful (which I will undoubtedly go back to), being asked to stop, breathe, and process was a gift that carried throughout the day, week, and program. I recommend this program to any female founder or business owner in the midst of building her business.”
“Atending the Power Up Coaching pilot has been an absolute game-changer for me. Victoria and Hampโs expertise, passion, unwavering support and genuine commitment to empowering women in the entrepreneurial space were evident in every session. Also, what truly made this journey unforgettable were the incredible women I met along the way. Sharing stories, challenges, and dreams with fellow entrepreneurs created a bond that transcended mere networkingโit felt like finding a tribe where I truly belonged. It has equipped me with invaluable skills, insights, and a network of like-minded individuals who continue to inspire and support me on my entrepreneurial journey. The lessons learned and the connections made have become pillars of strength in my entrepreneurial journey, guiding me through the highs and lows with gratitude, grace and resilience. I know that the PowerUp Coaching program will always be more than just a program to meโitโs a part of my story, a chapter filled with growth, friendship, and empowerment. Iโm immensely grateful to Victoria and Hamp and The Startup Station for helping me realize my potential as a woman entrepreneur.
“As a busy entrepreneur, I was drawn to PowerUp Globally Coaching Programโs focus on cultivating resilience, emotional intelligence, and a growth mindset for managing the inevitable stresses of building a business. From the first session, the small group size allowed a safe, supportive environment to openly discuss challenges.
“What a valuable experience!
“Victoria really distilled down the financial model to the inputs that need to be discovered in order to determine business viability. Her attention to detail and experience show in taking those inputs and filling out the rest of the model. These are the real numbers that you need for investors.”
“Victoria provided me with great knowledge for the financial projection and reviewed my pitch deck where she provided me with great pointers. She definitely is somebody I count as my inner circle of advisors and recommend her as the go to person for any start up.”
“If youโre raising capital and want to shine when pitching to investors, I highly recommend you choose Victoria Yampolsky and the Startup Station as your resource for high performance results. Victoria is extremely well versed in all aspects of raising capital and the startup landscape. She provides clients with outstanding tools, applicable advice and thoughtful insights to support their fundraising efforts.
“We are a couple of engineers going through lot’s of trials and errors trying to launch our startup so meeting with Victoria was priceless in terms of getting a fresh unbiased perspective on our business model and getting advice on how to move forward.
“I have the greatest appreciation for Victoria’s contribution in analyzing financial trends and developing the monetization strategies for my business. She is not only an experienced financial analyst, but she is also very creative and gave my business many important suggestions. I felt comfortable and willing to reveal information easily, which helped make the valuation process easier. Victoria can see the big picture almost immediately, and at the same time she is a stickler for details. These attributes make her a perfect financial advisor and mentor for entrepreneurs. Further, Victoria, once given a task, is completely dedicated to it. She has a keen ability to process and synthesize information and make the right decisions, and she comes with the highest recommendation.”
“Victoria is an amazing resource that every start-up should have. She is whip smart and diligent. We worked with her on the valuation of our company and she’s been an invaluable resource in refining our assumptions, revenue and expenditure models. If you think you understand the fundamentals of your own business model, talk to Victoria and get ready to learn so much more!”
“I had the pleasure of working with Victoria for building a working financial model for my business. Her expertise and acumen are not only impressive, but her personable nature made her a joy to work with as well. She was able to offer valuable insights and direction as we strategically built out a financial model, utilizing reliable data assumptions that translate to a usable document for my business. The result and end-product proved the value of both the time and monetary investment. I couldn’t recommend her enough as a resource for any entrepreneur looking to build out a financial model, financial roadmap and/or valuation of their enterprise.”
“Victoria Yampolsky came highly recommended by a colleague of mine and Iโve been fortunate to work with her! She completed the valuation and the financial model for our startup, EnergyPoints. Her unique framework for modeling early-stage ventures allowed us to refine our business plan and use strategy and industry standards to credibly formulate assumptions. Victoria is a Columbia Business School grad and CFA, and her company, The Startup Station, has done 100s of valuations and has an impressive track record. She presented her valuation to two national banks with our accountant, and in both scenarios, she was praised by the level of detail that went into her extensive valuation. I canโt recommend her highly enough!”
“Victoria was a key advisor for Predictive People – as an early stage startup we had tons of questions and we needed professional guidance to sort them out. I am really glad we had her by our side to solve them all, ending with a solid business plan and financial projections. I can’t recommend her more, she’s professional, fast, empathetic, and incredibly smart, a true partner for any startup.”
“Victoria is trustworthy, knowledgeable and customer-focused startup strategic CFO. Iโve been impressed since day 1 with the responsiveness, thoroughness and overall professionalism of Victoria. According to the traditional scenario of almost all early stage startups, the founders are involved in all processes of the company formation. So I am no exception without having a financial education, without professional Excel skills – I nevertheless decided to build a financial model on our own. Honestly, it seemed impossible. But in the end, we did it in a total of 3 weeks. I want to express my deepest gratitude for professionalism and incredible talent to motivate all of our team members. Victoria has a unique ability to get into the essence of the business very quickly, to think very flexibly and innovatively – which is very important for our startup.
“I was a student and client of Victoria through The Startup Station and cannot highlight enough how helpful the process was for our company in reaching our first funding milestone and personally for me. Victoria is a fantastic teacher and recommend her financial modelling courses to anyone. We also worked one to one to refine our company model/financial roadmap and Im proud of my newly developed, ninja-level Excel skills. Paraphrasing from someone famous “Clarity trumps confidence any day of the week” and it’s what I feel from working with Victoria.”
“Building a financial model with Victoria and The Start Up Station for a mutual client was an illuminating experience!
“Victoria is a rare find in the startup world. She’s brilliant with startup financial strategies and has this no-nonsense work ethic that proves to deliver results. Victoria worked with a participant of 2020 Startups, a startup founder, and within a couple of months the founder raised capital. Victoria has done several workshops and speaking engagements at 2020 Startups and is always insightful and held in the highest regard by the audience.”
“Victoria and The Startup Station Team were absolute game-changers for Ovaterra. Victoria served as my right-hand CFO through fundraising, M&A, liquidity crises and more โ always guiding the ship with calm, detail-oriented and strategic advice. I would recommend her and her team to any Founder or executive who needs a strategic, fractional CFO to guide your business to the next level.”
“Victoria, we raised $1.4M! Itโs finally
“Victoria is one of the smartest, and most talented financial analysts out there. She has created the financial models for 2 of my companies, to which we have raised over $20M using her financials and valuation reports. She is very professional and always makes you prove the assumptions:) She will always be a vital part to my businesses.”
“In business, and especially with startups, getting to a place of clarity around the business and financial models can be challenging even for the most experienced professional. Victoria brings the right mix of business and financial know-how and quickly understands the moving pieces. As such, she’s able to provide an excellent product, a deeper sense of understanding about the project based on its’ needs, and a sense of calm and assurance that the challenges faced will be dealt with in a way that drives growth.”
“I had the pleasure of working closely with Victoria as fractional CFO of our startup. Her expertise in business and financial modeling is truly exceptional. Victoria played a pivotal role in helping our company think through every aspect of our business, and her ability to create a comprehensive model was nothing short of impressive. She not only provided a clear plan for our future but also identified areas where we could improve and grow.
“Victoria Yampolsky is THE essential tool for any startup looking to present a viable financial model! If you are a founder who, like me, lacks the business/finance background – YOU NEED HER. If you are looking to show your investors a serious plan for growth and capitalization – YOU NEED HER. Victoria’s thoroughness and dedication will ensure no stone goes unturned in the FOUNDATION of your BUSINESS. And to top it all, she explains everything with such calm & clarity, it is an absolute delight to be working with her.”