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All articles by The Startup Station

We have blogs in six categories. Click on the category name in the menu below to see blogs in that category. You can also use the search function.
January 15, 2023
An accelerator is a school that helps entrepreneurs get their venture to the next stage. Most importantly, accelerators prepare founders for the Demo day where they can raise their next round of financing. These schools are most useful for founders with little startup experience or for foreign startups looking to enter new markets. When you have to sift through the many accelerator programs offered, it is easy to get confused. Luckily, in this article and the corresponding video, we put together eight criteria you can consider when deciding which accelerator is the best fit for you.
January 15, 2023
Determining how much equity to give co-founders or contributors is not easy. On one hand, you want to fairly reward people for taking the risk, believing in you and helping you build your company from scratch. On another, you want to create the right incentives and only offer equity to those who are committed to your company’s success long-term.
January 15, 2023
To determine the size of your financing round, not only do you have to consider the length of time for which you are raising capital, but to also figure out which costs you should and should not include. In this article, and the corresponding video, we discuss how to properly calculate your funding needs and we specifically focus on those costs that startup founders often forget, which results in them running out of cash and scrambling for funds much earlier than they are ready to raise the next round.
January 15, 2023
Many founders often ask me how much money they should raise – especially when it comes to their first funding round. Should they aim to cover three, six, twelve, or eighteen months of operations? Unfortunately, there is no silver bullet. The rule of thumb is that you should raise enough capital to get you to the next milestone and those milestones, and the amount of money required to reach them, vary from company to company.
January 15, 2023
In this article and the corresponding video, we discuss the top five mistakes entrepreneurs make in their pitch decks.
January 15, 2023
Having reviewed hundreds of financial models across more than fifteen industries, I’ve identified five most common mistakes entrepreneurs make when creating their financials. In this article and the corresponding video, we discuss each of these mistakes in more detail so that you can learn how to model your company correctly and get funded faster.
January 15, 2023
For pre-revenue companies, forecasting demand is very challenging because there is no financial history. To overcome that problem, some startup founders use random number generation as a tool to “logically generate” demand for their product or service. In their minds, this strategy is their best bet because they have no idea how to estimate demand otherwise.
January 14, 2023
The Startup Station was created to help you model ventures with no financial history. In this article and corresponding video, we discuss our approach in more detail.
January 14, 2023
I often get asked by entrepreneurs how to create assumptions for their financial model when there is no financial history, no product on the market, and no track record. How can they ensure that those assumptions are credible, justifiable, and taken seriously by investors, strategic partners, and other co-founders? There are four things to consider to help you properly formulate your business strategy and convert it into a credible financial forecast.
January 14, 2023
All startup founders must create financial projections for their companies at some point, especially as they embark on the fundraising journey. That is true regardless of them having the finance knowledge to do it correctly or their company having the financial history to make their job easier.

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